Making the most of your Photos for Social Media and Beyond

Preview:

Citation preview

MAKING THE MOST OF YOUR PHOTOS

For Social Media and Beyond

S O C I A L C H A N N E L S T H AT U S E I M A G E S W E L L

www.theplanetd.com

IMAGES BOOST ENGAGEMENT

www.theplanetd.com

WHAT KIND OF PHOTOS WORK?

Landscapes

People

Yourself

Selfies

Action

www.theplanetd.com

WHAT GEAR SHOULD I USE?

• DSLR vs Point and Shoot vs Smart Phones

• Lenses• GoPro’s• Tripod?

www.theplanetd.com

HOW TO CAPTURE GREAT IMAGES

www.theplanetd.com

PLAN IF YOU CAN!

Stuck on Earth

Google Maps Explore

www.theplanetd.com

COMPOSITION & FRAMING

www.theplanetd.com

TIME OF DAY MATTERS

www.theplanetd.com

INTERESTING ANGLES

www.theplanetd.com

USE A SENSE OF SCALE

www.theplanetd.com

TELL A STORY

www.theplanetd.com

MOBILE PHOTOGRAPHY

www.theplanetd.com

APPS TO USE

• Lightroom Mobile• Snapseeed• Photoshop Express• Retouch• Camera +• Fotor

www.theplanetd.com

EDITING YOUR PHOTOS AT HOME

• Lightroom• Photoshop Elements• Gimp• Nik Efex• Perfect Effects• Online: Canva &

Fotor

www.theplanetd.com

INSTAGRAM

• Test out times- Iconosquare• Size accordingly. (1024px short

side)• Research and Use Hashtags• Share to other social channels from

within app• Take photos outside of app, edit

and then post.

www.theplanetd.com

PINTEREST

• Vertical images work the best• 735px on the short side• Use Canva for Text and Effects• Create Rich Pins• Minimum image size is 100X200

www.theplanetd.com

FACEBOOK• Research best times to

post• Make sure an appealing

image is posted with link• Images without links

reach a wider audience• Facebook limits who sees

your posts• Vertical images perform

better than Landscape shots

• Ask a question with a photo

• Ask your audience to share one of their photos e.g.. Photo Friday

• Experiment with Facebook Ads

www.theplanetd.com

TWITTER

• Resize images to optimal size (1024X512)

• Do not use vertical images• Combine up to 4 images in one

tweet• Tag people in the photo• Use Hashtags max of 2• Keep it short.

www.theplanetd.com

OTHER CHANNELS

www.theplanetd.com

DEVELOP A STRATEGY

• Test what times work best for your audience• Be consistent• Track success with URL Shorteners• Interact• Allot specific times for SM• Schedule posts

www.theplanetd.com

QUESTIONS?

http://theplanetd.com

Contact us at

Recommended