Leveraging FSA Social Media - Affinity Presentation

Engaging with and Learning from Customers via Social Media and its Positive Impacts for Students & Families

Presented by: Susan Thares

April 2014

Federal Student Aid

StudentAid.gov Homepage

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Facebookwww.facebook.com/FederalStudentAid

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Facebook Post Examples

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Twitterwww.twitter.com/FAFSA

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Twitter Post Example

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Shortened link to info on StudentAid.gov

The more the merrier…

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YouTube

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www.youtube.com/FederalStudentAid

Some of our YouTube Playlists

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Visual.ly (FSA Infographics)

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www.visual.ly/users/federalstudentaid

#AskFAFSA Office Hours on Twitter

•Integrates social media and customer service

•Different topic each month

•Tweet questions using #AskFAFSA

•SMEs available to answer questions live

•Summarize for those not able to attend

March Office Hours

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Storify

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www.storify.com/fafsa

Blog Posts

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StudentAid.gov/resources

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Financial Aid Toolkit

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Sample Search Results for Social Media

Questions and Contact Info

Questions on the information presented today?

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Susan Thares, Digital Engagement Leadsusan.thares@ed.gov

Leveraging FSA Content

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Leveraging Facebook Content

“Like” a specific post or piece of content

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Leveraging Facebook Content

“Share” our content

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Leveraging Facebook ContentPosts you can use

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Leveraging Twitter Content

Follow Us

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Leveraging Twitter Content

Retweet Us

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Leveraging Twitter Content

Tweets you can use…

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Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)

COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

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Leveraging YouTube Content

Download any of our videos:

http://studentaid.ed.gov/resources

Click on the video you want to automatically download

Subscribe to our YouTube Channel for the latest videos

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Embed Videos into Your Web Site

Instructions:•Go to YouTube.com/ FederalStudentAid•Select the video you’d like to embed•Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site

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Add Infographics to Your Web Site

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Add Infographics to Your Web Site

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