Level Up on LinkedIn

The heart and science of medicine.

UVMHealth.org/MedCenter

Level Up on LinkedIn!Alexandra Tursi, Social Media Strategist,Renee Dall, Senior Recruiter, The University of Vermont Medical Center

2

• Launched in 2003• 3rd most popular social

network• For professionals

The LinkedIn Universe

3

Portrait of a LinkedIn User

4

Portrait of a LinkedIn User

5

Portrait of a LinkedIn User

6

• Optimize Your Profile• Connect & Network• Share Your Expertise• Stay in the Know

How to Level Up!

UVMHealth.org/MedCenter

Optimizing Your Profile

8

Building Your Profile – From Head to Toe

PHOTO:Use a professional photo which is cropped to show your face clearly. You are 7x more likely to be found on LinkedIn with a photo. Watch the video.

HEADLINE:Make it catchy and keyword-rich. This is your first impression – make your headline stand out! Watch this video. CONTACT INFO:

Add your professional email address and your company or Twitter account. Personalize your URL by clicking on “Edit profile” and “Edit contact info.”

9

The LinkedIn Summary

KEYWORDS:Make your summary keyword-rich so you will be found in searches.

FIRST PERSON? THIRD PERSON?You choose. One is more personal; the other more professional.

MEDIA:Enrich your profile with media to make it stand out. Powerpoints, articles, and more!

10

Experience – Highlight the Details

CURRENT AND PAST ROLESBe precise in your past experiences and current role(s). Don’t be afraid to use detail.

AUDIENCE:Speak directly to your target audience and make it relevant to their needs.

11

Add a Project

PROJECTS:Use this as a portfolio with completed work. Add links so people can find out more.

COLLABORATORS:Connect your colleagues to show team-based work.

12

Awards & Recommendations

AWARDS:List your accomplishments and achievements!

ENDORSEMENTS:Get endorsed for skills relevant to your sector to improve your LinkedIn search ranking

RECOMMENDATIONS:Aim for 5-10. The 2 most recent will be visible.

13

Awards & Recommendations How-To

14

FREE

• Build your professional identity on the web.

• Build and maintain a large trusted professional network.

• Find and reconnect with colleagues and classmates.

• Request and provide recommendations.• Request up to five introductions at a

time.• Search for and view profiles of other

LinkedIn members.• Receive unlimited InMail messages.• Save up to three searches and get

weekly alerts on those searches.

Free vs. premium

PREMIUM

• Land your dream job with Job Seeker• Unlock sales opportunities with

Sales Navigator• Find and hire talent with

Recruiter Lite• Power your professional life with

Business Plus• Other perks like:

– Keyword Suggestions– Open profile– Additional search filters– Unlimited profile search– InMails

UVMHealth.org/MedCenter

Connecting & Networking

16

Check Network Updates• Network Updates = LinkedIn's Facebook News Feed• Check for a snapshot of what your connections are up to

and sharing, or share updates of your own.• You can sort by Top Updates or Recent Updates to

filter your feed.

Check out who's viewed your LinkedIn profile• Use Who's Viewed Your Profile feature to identify

which LinkedIn users have visited your profile page.

Connect

17

Export connections• Click Connections in LinkedIn's top navigation, click the settings gear icon in the top

right, and click Export LinkedIn Connections under Advanced Settings on the right. You'll have the option of either exporting them as a .CSV or .VCF file.

Easily find new connections -- or connect with old ones!• The Connections tab in the top navigation offers tools to grow and connect. • Click Add Connections in the drop-down menu to import contacts from your email

accounts.• Connect with alumni from your alma mater using the Find Alumni feature.• Use the Keep in Touch feature to stay in touch with current connections, keep track of

your communications, and get notifications when contacts in your network change jobs, have birthdays, or when you've fallen out of touch.

What’s the best way to grow your network?• Use the “People You May Know” tool (located on the right side of your page) to reach

out to professionals with similar backgrounds and connections.

Network

18

Hi Donna,I have been a long-time fan of your blog and appreciate your valuable insight around the ______ industry.As someone that also works within that space, I am always looking to connect with like-minded individuals. I’d love to connect and hope you’ll accept my request.

or…

Hi Donna,I see that we’re both connected through (name of person or group) and that we have a lot in common. As someone that also works within (industry/niche), I am always looking to connect with like-minded individuals. I’d love to connect and hope you’ll accept my request.

Reach Out the Right Way

19

Join Groups

GROUPS:You can join up to 50 groups. Doing so improves your visibility and allows you to search for any contact any group members.

UVMHealth.org/MedCenter

Sharing Your Expertise

21

Update your profile daily or weekly with relevant and engaging content. It’s the best way to share with your connections what you find interesting and to promote what you’re doing.

Activity

22

Publish a Post

PUBLISH:When you publish it becomes part of your profile, gets shared with your network, and reached the largest group of professionals every assembled.

MAKE IT CATCHY:Add a cover image; embed images, videos and SlideShare presentations; include a catchy headline.

23

Publish a Post

HOW IT LOOKS:Remember to socially share your post!

HOW IT LOOKS:This is what posts look like as you add them to your profile. Contacts and connections can always see them.

UVMHealth.org/MedCenter

Staying in the Know

25

LinkedIn Pulse

FOLLOW ALONG:Follow influencers, industry and interest channels, and publishers to stay in the know.

26

There’s an app for that…

UVMHealth.org/MedCenter

Questions?