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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on FMCG foods. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
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Post Podium FMCG foods
June 2014 Singapore
Brands Considered
Fans: 184, 392 Fans: 103, 521 Fans: 100,281 Fans: 90,285 Fans: 120,649
Fans: 75,521 Fans: 72,506 Fans: 59,244 Fans: 46,629 Fans: 46,235
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely
We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
165.9
KRDS Engagement Score
61.3
KRDS Engagement Score
24.7
KRDS Engagement Score
24.3
KRDS Engagement Score
21.9
KRDS Engagement Score
Top 5 Promotional Posts Content to publicize product promotions and discounts
16.1
KRDS Engagement Score
7.6
KRDS Engagement Score
6.2
KRDS Engagement Score
5.5
KRDS Engagement Score
2.6
KRDS Engagement Score
Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
62.9
KRDS Engagement Score
23.5
KRDS Engagement Score
10.3
KRDS Engagement Score
4.3
KRDS Engagement Score
4.1
KRDS Engagement Score
Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326
www.krds.sg
feed.krds.com twitter.com/KRDS facebook.com/KRDS
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