Keith Childs - Social media magic - KWD Webranking Italy 2013

Keith childs ex manager digital & new media opel europe

”social media magic. The great illusion. The

importance of creating an internal culture”

@keithchilds

KWD Webranking AWARDS 2013

Social Media Magic The Great Illusion

Keith Childs

Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/

Listen

Learn

This is social media

• Listen • Learn • Define a strategy • Identify the best platform • Measurable business objectives • Put governance in place • Properly resource • Execute

In an ideal world

79%

The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute

Marketers still have difficulty in measuring social media

Difficulty in measuring social media?

Measure the business impact

69%

55%

47% The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute

Lack of time

Producing enough content

Producing content that engages

Sharing press releases

Boring…

“For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value”

Ashley Brown, Global Group Director, Digital Communications and Social Media

“Today, fans tell the company when to communicate, not the other way around”

The road from Social Media to Social Business

Thank you

keithchilds.com

twitter.com/keithchilds

ch.linkedin.com/in/keithchilds/

Awards

13 december 2013

In collaborazione con

#writaly

KWD Webranking 2013 italy