iTimes Humshakals Movie Promotion Campaign Case Study by Solomo Media

Humshakals ContestCase-Study

Introduction

Keeping with the trend of doing contest around Bollywood, iTimes wanted to cache in the popularity of Humshakals movie.

A 2-day contest was launched to promote the release of Humshakals movie on June 17.

Objective

The objective of the contest was drive maximum participation & create social media engagement on the platform.

Contest IdeaThis is how the campaign looked like.

• The campaign #Humshakals Contest was run only on Facebook.

• An exclusive bit-ly link was created for the contest:http://bit.ly/humshakals-contest

• The objective of the campaign was to increase the engagement on the Facebook page.

Contest Promotion Across Twitter• An exclusive hashtag was introduced for the contest

on Twitter. #HumshakalsContest

• In 4 days, the total reach for the contest was 18,088

• Total Number of Impressions: 58,577

• Number of tweets by Contributors: 50

Across Twitter

• Total number of Contributors to the #HumshakalsContest: 19

• Number of Retweets : 21

Across Pinterest ,Google+ and FacebookPinterest Google+

• The campaign was run on Twitter using the hash tag “#HumshakalsContest”.

• The contest was promoted on Google + & Pinterest as well.

• The idea was to send maximum traffic from these platforms to our contest link. http://bit.ly/humshakals-contest

• We got 165 Clicks from the above-mentioned bit.ly link.

Across Facebook

• We also did a text post in between to remind the audience of our ongoing Humshakals contest.

• The total organic reach of the text post was around 28,800.

Achievements

• The campaign was run organically.

• 29,344 was the total organic reach with a total of 1,088 organic post likes.

• 1088 Total Post Likes • 775 Comments• 659 Shares

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