Instagram Don'ts and Other Helpful Tips

By Aaron Barrett

INSTAGRAM DONTS

AND

OTHER HELPFUL T IPS

I have seen a lot of articles

tell me what to do and how

to do it and blah blah blah…

Why only theDon'ts?

INSTEAD, I want to outline some things to

keep in mind and allow you to come up

with your own “Do’s”

DONTSPERSONAL

&BUSINESS

DONT... Ask for followers

Commenting on people's pictures and asking

for followers will result in the exact opposite

and maybe get you blocked in the process

#FforF

DONT... Overpost

Quality > Quantity

Think:

Less is more, and knowing when to post is key

DONT... #hashtag #everything

On a personal note, #lategram is not necessary. As PCMag so

elegantly puts – it is called INSTAgram for a reason

Nobody wants to see how many hashtags

you put in the picture OR the comments.

Especially if the hashtags are unrelated

Instead, do a little research and

find popular hashtags that fit your

picture

DONT... Like Everything

Be Picky

It allows for your like to mean more to an individualrather than scrolling and double-tapping everything you see

OTHERHELPFUL TIPS

Curalate, the leading image analytics platform, compared

types of pictures to see what got the most likes

VS

VS

VS

VS

VS

VS

Low Levels of Light High Levels of Light

High Amount of Background

Warm (red) Cold (Blue)

Single Dominant Color Multiple Colors

Moderate Saturation Low Saturation

Textured Images Smooth Images

Low Amount of Background

The Results:

High Light

High Amount of Background

Cold (blue)

Single Dominant Color

Low Saturation

Textured Image

24%

29%

22%

17%

18%

79%

Listed as __% more

SOME DOs FOR BUSINESS

Give behind-the-scene looks at your company

Before-and-After Pictures

Invite Fans to Participate

Customers love to feel like a part of the process

Visualizing progress and showing customers

Participation with hashtags or tagging you in

photos fosters community

BUSINESS Contd.

Have a Contest

Excite fans with hints at your new product

Much like participation above, contests encourage fans

to use your hashtag and receive a reward in the process

As you prepare to launch, share exclusive images and

video to build anticipation

BUSINESS Contd.

Use popular hashtags

Excite fans with hints at your new product

Using popular hashtags can result in wider reach and

exposure to potential followers

As you prepare to launch, share exclusive images and

video to build anticipation

Sources:

Instaquette: The Dos and Don'ts of Instagramhttp://www.pcmag.com/article2/0,2817,2412482,00.asp

26 Tips for Using Instagram for Businesshttp://www.socialmediaexaminer.com/instagram-for-business-tips/

26 Tips for Using Instagram for Businesshttp://www.socialmediaexaminer.com/instagram-for-business-tips/

8 Do's and 5 Don'ts of Instagram for Building Your Brandhttp://www.marketingprofs.com/articles/2013/10465/8-dos-and-5-donts-of-instagram-for-building-your-brand

What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]http://www.socialmediatoday.com/marketing/carianneking/2015-10-07/what-types-photos-get-most-likes-instagram-infographic#sthash.MVkoO7Ug.dpuf

THE END