How to use Hootsuite?

XL TRAINING SERIESHow To Use Hootsuite

By: Natasha JainFebruary 11, 2015, Version: UB.01

WHAT IS HOOTSUITE?

WHAT IS HOOTSUITE?

Hootsuite is a “Social Media Management System”

Helps you keep track & manage several social network channels.

Enables you to monitor what people are saying about your brand & helps you respond instantly.

You can view streams from multiple networks and post updates or reply directly.

It is used largely by digital/social media agencies who handle several client accounts at one time, easing their work and management.

HOW TO SET IT UP

Step 1: Add Your Social Networks

HOW TO SET IT UP

Step 2: Add Streams and Tabs

HOW TO SET IT UP

STEP 3: Track Activity, Trends and Mentions

HOW TO SET IT UP

STEP 4: Share and Schedule Posts – Compose Message

HOW TO SET IT UP

STEP 4: Share and Schedule Posts – Choose the Channels

HOW TO SET IT UP

STEP 4: Share and Schedule Posts – Share instantly or set a date for it to be posted.

WHY TO USE HOOTSUITE

Monitor Multiple Streams in One Place: It acts as a social media dashboard helping you monitor and manage several platforms in one place.

You Have a Team Managing Your Social Media Empire: If your social media accounts are managed by a team or you’ve outsourced it, Hootsuite makes it easy for you to stay on top of things.

Managing Customer Service on Twitter: You can store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.

WHY TO USE HOOTSUITE

Security to Avoid Abuse: This can be done through using the Hootsuite mobile app available on iOS, Blackberry World and Android, preventing the share of passwords among the team members and at the same time giving them access to your social networks.

Weekly Email Reports: Info about number of clicks per day, geographical info on the people clicking through, top referrers, most popular links etc.

You Want to Connect Lots of Services Together: It’s a real time saver for small businesses wanting to post on several platforms at once. Also, the scheduling feature helps you save time.

WHY NOT TO USE HOOTSUITE

Expensive Analytics Reports & the Point System: 2 reports are free with the free trial version however buying it costs $45 each time.

Forced to Use Owly Urls: All shortened urls via Hootsuite will be trademarked with ow.ly making it obvious that you’re using the software to manage your social media channels.

Expensive Custom URL Shorteners: However, if you want personalised urls that greatly help in displaying professionalism, you will be asked to pay rates as expensive as $50 a month.

WHY NOT TO USE HOOTSUITE

Facebook Image Problem: Scheduling posts on Facebook with picture might appear like a tweet rather than a normal post.

No Data in Facebook Insights: Content posted via Hootsuite is not tracked by Facebook’s insights. The likes, comments and shares can be viewed from the front end wall & feeds but the “credit” for getting them is not recorded by insights.

Expensive for Teams: The cost increases depending on the number of users having access to your social media channels. So for a bigger team of about 11 users you might have to pay upto $18,000 a year.

PRICING AND PLANS

THANK YOU

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Email – natasha.jain@xitelive.com