How to Assess and Improve Your Social Media Marketing

A little about me• Just hit my 30’s

• Saginaw resident/Midland native

• Married to a beautiful teacher

• 4-year old princess

• 1-year old dachshund named “Mac”

• Digital Marketing Director - BlueThumb

• President of #SMCGLB & VP #SMAMi

• Wedding sponsored via social media

• Addicted to Starbucks, Red Bull, Verizon & Apple

Our talk

• Changes that are affecting your organization

• Golden content

• Tools to improve your reach

• Q&A

• Ways to reach me anytime

Social media power

• #1 activity on the web

• Facebook over 1 billion/Twitter 271 million

• Adults spend 15 hours a week on social

• 95% of US adults are on Facebook

• 3.630 billion mobile users worldwide

SOURCES: Facebook, Twitter, GSMA Intelligence & SME

Current social platforms today

100 in 2012

350 in 2013

over 950 in 2014

Evaluate platforms

• What you can truly manage

• Where you’re seeing the most interaction

• What fits within your budget

• The tools you have to produce HQC

Niche Platforms

Changes are happening

• Facebook platform changes occur every 6 months

• Facebook App announced monthly changes

• Twitter changes every 8-12 months

• Annual is the new norm

Organic reach

Power of tagging

Text-only post

Post link style

Problem with linking

Improving this feature

Complete solution

Attention span

Golden content

Be helpful

Branding

Smashing criticism

Get Attention

Incredible interaction

Hashtags

Offers

Visuals

Think mobile first

Campaigns

Recap• Get your team involved

• Take high quality photos, ask for photos or hire a photographer

• Short to the point text with tagging & hashtags

• Complete page - about, tabs

• Monitor all pages

• Find your uniqueness & blow it up

• Encourage check-ins

• Show it off

• Stay in the known

Resources• mashable.com

• socialmediaexaminar.com

• alltwitter.com

• socialmediaexplorer.com

• jonloomer.com

• socialpros.podbean.com

• hashtagify.me

Reach me anytime

Jeff DeHaven

jeff@bluethumbdigital.com

bluethumbdigital.com

989.430.3009

facebook.com/jeffdehaven

@jeffdehaven

How to Assess and Improve Your Social Media Marketing

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