How Family Dollar engages some of the best bloggers in a Fabulous way, presented by Stephanie...

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

How Family Dollar engages some of the best bloggers in a Fabulous way

STEPHANIE TAVARES-RANCEFAMILY DOLLAR STORES

1

How Family Dollar Engages Some of the

Best Bloggers in a Fabulous Way

2

Welcome

3

She loves to stand out in a crowd.

To feel confident and powerful when she

walks into work.

To feel smart and savvy when she manages

her budget.

She loves to be at her absolute best every

single day, without exception.

Who is Our Shopper?

4

Fabulous provides the African American

female shopper with solutions and ideas that

enable her to look and feel fabulous, every

day.

We position Family Dollar as her go-to

neighborhood store for trusted beauty, hair

and personal care brands at great prices,

while providing added value with tips and

inspiration.

What is Family Dollar Fabulous?

5

Bringing It

To Life

The Faces

of Fabulous

Top Beauty

Brands

6

Fabulous kicked off with our VIP event in Atlanta. Today’s most influential fashion, makeup, and hair

styling experts, beauty bloggers, and national brands came together to share their secrets with

each other, to then bring tips and inspiration to our shoppers.

Event garnered 64+MM Public Relations impressions and

522+MM Social impressions

2015/2016 Kick Off Event

7

Maintaining momentum from the kick off event is critical to success!

Yearlong Activation

8

Content pulsed every Friday to provide inspiring

tips through our social strategy of educating,

motivating, and sharing.

Social platforms serve as a forum for Twitter

Parties and Sweepstakes.

Social Media

9

Blog page on FamilyDollar.com is updated

regularly to serve as the Fabulous beauty hub.

Includes original blogger videos about our

fabulous national brand beauty products.

Dedicated Blog

10

Blogger product reviews are highlighted in

hotter-than-ever Ebony Magazine.

Ebony Partnership

11

Participating products are highlighted in-store

with our Fab Pick logo at shelf.

In-Store

12

13

Stephanie Rance, Social Media Manager

704.708.7205

srance@familydollar.com

#FDFabulous @myfamilydollar

Learn more about past andupcoming events

SOCIALMEDIA.ORG/EVENTS

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016