Harnessing the Power of Visual and User Generated Content

Harnessing the power of visual and user generated content

What is Visual Content?

• Photos and pics – Pinterest/Instagram• Infographics – Pinterest/Blogs• Video snippets – Vine/Instagram• Slightly longer video – YouTube/Vimeo• Live video – Periscope/Meerkat/Blab/Facebook

Live

@karidbn

What is User Generated Content? (UGC)

• Posts that your audience post on your platforms such as videos, selfies, hashtags, competition entries, ratings, polls, promotions, etc

@karidbn

@networkexplode

Your customers are sharing content about your brand anyway. Use it to present your brand in a new way and develop a stronger connection with your audience?

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In Generation C, 75% of YouTube users said, ‘If there’s a brand I love, I tend to tell everybody about it’. (YouTube Insights

2013)

UGC videos are trusted 50% more than information from other sources and is 35% more memorable than other sources amongst Millennials

Three technical innovations are merging to change the way that brands relate to their customers:

• The rise of mobile broadband• Smartphones with powerful cameras• Explosion of social media

Two thirds of content is created by consumers

• 72% of internet users are active on social media, and using it every day

• Facebook - 350m photos uploaded per day• Instagram - 55m photos posted per day• Twitter – 500m tweets per day• Pinterest - 5m articles pinned per day• Youtube – 300 minutes of video uploaded every

minute

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People upload and share over 1.8 billion photos a day across Flickr, Snapchat, Instagram, Facebook & WhatsApp – 21000 photos/second!

Tips on the Use of Pics in Social Media

@networkexplosion

Visual storytelling

Tips on the Use of Pics in Social Media

@networkexplosion

Make an emotional connection

Tips on the Use of Pics in Social Media

@networkexplosion

Match your brand

Tips on the Use of Pics in Social Media

@networkexplosion

Similar style of pic

Tips on the Use of Pics in Social Media

@networkexplosion

Mobile, mobile, mobile

Tips on the Use of Pics in Social Media

@networkexplosion

Know your audience

Tips on the Use of Pics in Social

Media

@networkexplosion

Happy moments

@karidbn

Starbucks’ White Cup Contest Customers were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited edition Starbucks cup. Nearly 4,000 customers submitted entries in 3 weeks.

Coca-Cola’s “Share a Coke” campaign

Karen Petersen Lancaster

Tips for UGC

• Promote the campaign over your website and social profiles

• Offer consumers a prize to encourage participation• Reward customers for presenting your products or

services positively

Match your promotion type to your audience.

Network Explosion

Make sure that you can use the entries in your marketing campaigns

+KarenLancaster1

Get rid of the red tape

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Be aware of the legal issues

Social Media Platforms

facebook.com/kari.lancasterfacebook,com/networkexplosion

@karidbn@networkexplode

@karidbn@networkexplosion

+KarenLancaster1+NetworkExplosionCoZa

Karen Petersen LancasterNetwork Explosion

Thank-You