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Do You Have a Healthy Facebook Heart Rate? Discover symptoms of a Social Media Heart Attack by understanding the vital signs of your Facebook Heart. Then, let Facebook Insights and Facebook Graph Search work your Social Media Body to the core.
Citation preview
Healthy Facebook
HeartUsing Facebook Insights
and Graph Search to create content your (true) fans
will love
Avital Eidenbom - @avidavital
Brain
Avital Eidenbom - @avidavital
Brain
Heart
Avital Eidenbom - @avidavital
Brain
Heart
Blood
Avital Eidenbom - @avidavital
Blasting Broadcasts
Building Relationships
OR
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Super Café: Super Social Network!http://youtu.be/WPZW8_ID-l4
Avital Eidenbom - @avidavital
Super Café: Super Social Network!http://youtu.be/WPZW8_ID-l4
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Offer Solutions or “Luxuries” that your Product or Service
Provides
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Offer Solutions or “Luxuries” that your Product or Service
Provides
Stay Top of Mind with Customers and first choice when needing to make a
purchase (even if competitor “sounds better”)
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
Be sure you’re logged into Facebook and have access to the admin panel Click on “See Insights”
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
Discover Which Day AND Time of Day
Your Fans are on Facebook the Most
Avital Eidenbom - @avidavital
Avital Eidenbom - @avidavital
“Megaphone Ad”
Avital Eidenbom - @avidavital
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
Avital Eidenbom - @avidavital
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
“Funnel Ad”
Avital Eidenbom - @avidavital
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
“Funnel Ad”
•Reached over 12K •CTR: 2.197% •Spent over $10 •Result: 446Actions
Avital Eidenbom - @avidavital
By time ad was over reached 32K people, 2K Actions and CTR 1.5% ($70)
Avital Eidenbom - @avidavital
Re-Cap
Avital Eidenbom - @avidavital
SOCIAL MEDIA
Re-Cap
Avital Eidenbom - @avidavital
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
•Post according to“Engaged Fans” behavior
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
•Post according to“Engaged Fans” behavior
•Use Facebook Graph Search to target Facebook Ads
Thank you so much for joining me
Avital Eidenbom Creator of the Social Media Fitness Gym
The World of Social Media in a Language For the Rest Of Us
OrganicHybridSocialMedia.com avitaleidenbom.com | @avidavital
Avital Eidenbom - @avidavital
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