Digital Winners 2013: Aleksander stensby

Social Intelligence and Analytics for

Consumer Brands

Aleksander M. Stensby

COO & Co-founder

Integrasco

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1,150,000,000+

500,000,000+

500,000,000+

238,000,000+

130m+

70m+

The ability to capture, interpret, and act in real time based on

signals from social media in the context of other enterprise data

will become a tremendous competitive advantage over time. Altimeter Group

360°

CRM data

Market data

.com Company Blog

Operator data

Internal comms

Survey data

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Locate where people are talking about you …

Measurement…

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??? ???

???

??? ???

iPhone announced

iPhone released

iPhone 3G

announced

and released

iPhone 3GS

announced

and released

iPhone 4

announced

and released

iPhone 4S

announced

and released

iPhone 5

announced

and released iPhone 5s / 5c

announced

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telenor

telenor

telenor NOT arena

telenor VS chess

htc

((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AND

(content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR

subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND

(content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR

subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7trop

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Collect, analyse and filter data…

…and with intelligence

…make strategic and tactical decisions

Thank You