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These days many of us spend plenty of time on social media, but how do we apply what we know about brand messaging and audience engagement to design a unique experience that will engage fans and keep them coming back for more? Sitewire's social media experts share their top 20 tips on designing for social media. This presentation covers: Creating a cohesive brand experience: establishing a consistent look and feel, developing a tone and voice, and how to make boring content more meaningful by telling stories Engaging with your audience: identifying unique strategies based on customer personas, building emotional connections, and an opportunity to entertain through gamification Integrating social strategies across multiple channels: who's listening on each channel, how interactions change with different devices, and what you need to measure success Presented during AIGA Arizona's ¡Luncha Learne! event at Sitewire in Tempe, AZ by: Patricia Tompkins, Senior Art Director Kim Hand, Senior Social Media Strategist Russ Maloney, Senior Strategic Planner Levi Chambers, Content Strategist
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Design for Social MediaTOP 20 TIPS FROM SITEWIRE SOCIAL MEDIA EXPERTS
CONTEXT UNDERSTAND WHAT YOUR AUDIENCE IS
SEEING, THINKING AND DOING
IT’S KIND OF A BIG DEAL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
1
ERMAHGERDPOST USEFUL CONTENT THAT IS RELEVANT
TO YOUR AUDIENCE
GERSBERMS!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
2
3
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
ONE DOES NOT SIMPLY ACT LIKE A FRIEND, NOT A BRAND
BECOME PERSONABLE.
YOU THINK YOU’RE UNIQUE?
KNOW WHAT REALLY DIFFERENTIATES YOU
YOU MUST BE NEW HERE.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
4
DO YOU EVEN LIFT? SKETCH YOUR PERSONAS
SERIOUSLY BRO.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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6
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
SPEAK ALL THE WORDS!SPEAK THEIR LINGO
ALL THE THINGS!
AIN’T NOBODY GOT TIME FOR THAT
USE SHORT, TIMELY LANGUAGE
OH, LORD JESUS IT’S A FIRE!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
7
I NOTICED YOU DON’T HAVE BRAND GUIDELINES
MAKE GUIDELINES FOR SOCIAL MEDIA
SO I MADE YOU SOME.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
8
DO YOU PREFER “FASHION VICTIM” OR “ENSEMBLY
CHALLENGED”? ALIGN YOUR VOICE TO YOUR BRAND PERSONALITY
UGH, AS IF!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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WOW. SUCH BORING.AVOID GENERIC STOCK PHOTOGRAPHY
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
10
PLZ NO.
COLOR IS MAGICCHOOSE A COLOR PALETTE AND STICK WITH IT
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
11
FRIENDS FOREVER.
TRIED SOMETHING DIFFERENT ONCE
BE CONSISTENT
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IT WAS AWFUL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
13
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
WHERE IS EVERYBODY?! KNOW WHERE YOUR AUDIENCE IS ACTIVE
NOT FUNNY, GUYS!
14
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
IF YOU WANT TO ACHIEVE AN OBJECTIVE
CONSIDER HOW YOUR CAMPAIGN ADAPTS TO EACH PLATFORM
THEN WHY NOT CREATE A PLAN?
HASHTAGS LEVERAGE PLATFORM NUANCES
15
HASHTAGS EVERYWHERE!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
BOOST YOUR REACH POST A SHARE-WORTHY TEASER
16
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
NYANYANYANYANYANYA
DESPISE NOT THE PLAYER MAKE A GAME OUT OF IT
17
RATHER, HAVE DISDAIN FOR HIS SPORT
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
18
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
USED A MEME IN A STATUS UPDATE
ESTABLISH METRICS FOR MEASUREMENT
GOT 10 LIKES.
FACEBOOK CHANGES ALGORITHM AGAIN
GO WITH THE FLOW
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PAGE REACH DOUBLES.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
DON’T JUST RUN WITH IT COLLABORATE AND CO-CREATE
BETTER IDEAS MIGHT BUBBLE UP.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
20
Thank You
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