Creating the Perfect Instagram Post

THE SEE GIRL WORK BLOGCREATING THE PERFECT INSTAGRAM POST

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See Girl Work Marketing & Branding

INSTAGRAMInstagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter and Tumblr.

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ARE YOU ON INSTAGRAM?

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In addition to individuals, businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

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INSTAGRAM BY THE NUMBERS

300M+What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. The social networking app now has more than 300 million members who share in excess of 95 million photos and videos each day.*

source: Instagram

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WHAT’S IN IT FOR YOU?

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• Visual Marketing• High Levels of Engagement• Connect with Target

Audience• Emotional Connection• Drive Traffic to Your Site

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MAKING IT WORK FOR YOU.Now that we’ve talked about the main benefits of having your brand or business on Instagram, let’s talk about the anatomy of a great Instagram post.

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1. VISUAL MERCHANDISING

Visual merchandising is key to creating successful content. Capture moments that are realistic to your customer. Posed and overly contrived photos may come off as inauthentic. Embrace POV-style photography in order to pull your customer into the story.

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2. CAPTION WRITING

Instagram is how people are discovering and forming opinions about your brand, so it’s essential that every post works individually and as part of a larger story. Images are the first thing we notice, but captions play an important role too. Think like a magazine editor or brand writer — not an ADVERTISER.

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3. HASHTAG STRATEGY

Hashtags allow your posts to be seen by users other than the ones that already follow you. Posts with hashtags will get 12.6% more engagement than photos without any hashtags*. Your hashtags should be relevant and contain keywords people are actually searching.

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source: Simply Measured Q3 2014 Instagram Study

CREATING THE PERFECT INSTAGRAM POST

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1. Visual Merchandising2. Caption Writing3. Hashtag Strategy

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SEE GIRL WORK MARKETING & BRANDINGTHANK YOU!

FIN

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