Convergence of media

What is convergence of media?• The process of various media

platforms coming together both through technology and through content.

• Technical definition: Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.

Diagrammatic representation:-

Types of Convergence:-

Internet. Laptop. Portable Phones. Tablet PC’s. Stereo Devices. Gaming consoles.

Examples of Converged media:-

Social Networking. Applications in a smartphone. SMS Promotion. Email awareness. Hoardings. Advertisements on a social messaging app. Barcode scanning.

Content Wise convergence:-

When a text message has a direct link to a website. Hoarding information redirecting to a website. E-newspaper applications. When an email helps you reach a particular website. While conversing with friends and family the user

encounters an advertisement which further redirects to a website.

What are the opportunities in Convergence of Media ?

Content delivery through variety of media. Provides various tools for interactivity. Cost reduction. Increasing functionality. Easier and quicker feedback mechanism.

Challenges:-

In a way it gives rise to clutter if not handled properly Copying of content(plagiarism). Problem for older generation to cope with ever-changing technology. Comes with a price. A newspaper costs 5 Rs where as mobile phone with internet will cost at

least 8grands.

Example:-08/01/2014

B) Text messages having direct links to the websites.

Text messages received on a smartphone.

Myntra online shopping website sending promotional messages.

Example:-09/01/2014

C) Social Networking apps sharing reviews. The links further redirecting to the respected website with more information.

Facebook Application being used on a smartphone.

Example:-10/01/2014 D) Advertising in a

application. The links further redirecting to the respected website with more information.

Zedge Application being used on a smartphone.

The advertisement is of Quickr.

Example:-11/01/2014

G) Smartphones having an ability to scan barcodes which further redirect to the respected website.

The application ‘Barcode Scanner’ is available at the ‘Play Store’ which can be installed without any cost.

Example:-12/01/2014

E) Email awareness about various offers. The links further redirecting to the respected website with more information.

Email being received on a smartphone.

Abercrombie & Fitch sending promotional e-mails.

Example:-13/01/2014

F) Hoardings / Newsletters redirecting to websites.

Example:-14/01/2014

A) An article from a e-newspaper application.

The Economic Times Application being used on a smartphone.

Weekly observations:-

The instances mentioned in the above slides were being noticed on a daily basis.

The examples have the dates at which they were observed and noted respectively.

Assignment on Convergence of media

Thank You…BBA - 1

(Piyush Lulla)