by ian lurie @portentint portent, inc
portent.com
CONFIRM OBSERVE ADJUST How to: Audit your Twier world in an hour or less
But I have questions
But I have questions
Do people like me?
But I have questions
What did people like?
But I have questions
What did people hate?
But I have questions
What should I do?
This is my weekly routine
I must do 3 things
I must do 3 things
Confirm
I must do 3 things
Observe
I must do 3 things
Adjust
1. Confirm Do I have your aention?
Does my audience shrink or grow?
Track Followers report
Pull 30-120 days’ data
Something caused a reaction
In my case More stick around than leave
2. Observe Do I have your aention? Why?
Is there anybody
out there? *
* Pink Floyd reference
Huge day… but why? Lots of impressions = Folks looked
Twier Analytics
Twier Analytics Who cares? Lots of uncaring followers could get me lots of impressions.
Twier Analytics OK. Now we’re geing somewhere. Folks are definitely responding.
1.1% of viewers did something
Some clicked Some favorited
Some retweeted
First, I’ll ask What was my biggest day?
Twier Analytics The 30th was a big day. Why?
Second, I’ll ask What were my biggest tweets?
Sent Messages Report
Yesss! Found it. Major potential reach on this tweet.
Oh. Another one on the same day.
What can I do to have more days like this?
You’ll do this for more than 1 day
Download the data Twier Analytics
Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you
The problem: You have hundreds or thousands of tweets
The solution Percentile Rank
Use Percentile Rank
Same tools in Google Docs & Excel
PERCENTILE function
Use Percentile Rank
Same in Google Docs and Excel
Sort by engagements, impressions percentile
I want stuff with both high impressions and high engagements
Use Percentile Rank
Voilá
Use Percentile Rank
Voilá
Google Spreadsheet available at http://portent.co/1x3x2jJ
3. Adjust What should I change?
Just be careful about that
@randfish cite twitter card
seo topic
mine – tools post twitter card
Look back further with followerwonk
10% of my tweets Have media or Twitter cards
But 9 of my top 15 Tweets Have media or Twitter cards
Who talks about you?
Look at topics, re-tweeters, curated vs. original, media, time of day
Ready to adjust þ
You have to Keep a diary
Notes help you find paerns
Sorry No guarantees
THE END Ian Lurie
@portentint www.portent.com
other presentations by me:
ON KINDLE bit.ly/onetrick
A shameless plug: I wrote a book about business strategy. You should read it.