Blogging to increase sales - The flooring show

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

Blogging to increase sales

Jonny Ross

@jrconsultancy#FlooringShow

http://www.jonnyross.com/

http://twitter.com/jrconsultancy

Current social media usage?

Introductions

Jonny Ross

• Former optician

• Ran chain of opticians and ecommerce site

• Website, SEO, ecommerce

Facebook B2B Study

What gets likes?

What gets comments?

What gets shared?

What should you share?

Who should you target?

Facebook Targeting UK

Creating a Facebook campaign…

Diesel brings Facebook to life

http://www.youtube.com/watch?v=4OZmbBPym1k

Facebook for SME’s

Simply Business

• Link

• Picture

• Human interest

• Customer Competition

Virgin Media Pioneers

• Tag yourself CTA

• Inspirational message

• in a picture

• CTA• Nostalgia• Images• Link

Caterpillar Inc.

UPS

• Human interest story

• Photo

• Link

• CTA

• Competition

Screwfix

• Brilliant use of humour to create engagement with their audiences

Search Engine Optimisation

• Create great content

• Ensure this content is accessible to search engines.

• Make pages unique and relevant

• Make the content popular

On Site

• Keywords

• Content

• Technical Aspect

• Usability

Off site

• Relevancy

• Links

• Reviews

• Reputation

Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!!

How to create an Editorial Calendar?

Editorial Calendar sounds so complex…

• People think it needs to be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple

Step 1: Make a list of key dates for the year• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• This day in history

Step 2: Add these to your Roadmap

Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year

Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..?

• Use Google so it’s easy to share and update

• Everyone with permission can have access

• It’s a live spreadsheet

Blog Title Ideas

• Flooring Needs for Flats: Master Bedrooms• On Trend Flooring Solutions – Go Wild for Animal Prints! • Landlords – Cost Effective Flooring Solutions Your Tenants

will Love! • Homeowners – Get your home decor on trend from the

floor up with Luxury Carpets! • Love Your Lounge – From Carpets to Cushion Covers• 10 ways to jazz up your home office• Do you really need underlay?• Why you need to replace your old carpet• The history of wooden floors

Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy

http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

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