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Blogging. Why? How?
SDL Kick-off 2012 > Professional Services
Alvin Reyes
“Nivlong” on
February 2012 (updated November 2015)
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Thoughts From the Week
○ “The less implementations we need to fix…”“…the more we get to do the fun stuff.”
○ We need more information on bulk importing options.○ Modular templates will eventually be “new” again
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If you’re already ready…
○ If you can’t wait…
Go to○ http://blogspot.com or ○ http://wordpress.com
…and start or create a blog post.
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Not harder than Tridion.
“Is blogging hard?”
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Alvin’s Background
○ Formerly Project Management and○ Web Development
2015 update:○ Consultancy and○ Now Product Management
Deliverables
Costs
TimeQuality
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Alvin’s Background
Business Analysis
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Alvin’s Background
Internet Research Associate (technical writing)
Web Development Intern
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Alvin’s Background Updated
Functional Consultant
Now: Product (Priority) Management
Priorities
Stakeholders
Market
Customers
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Blogging on Tridion = 10x Growth in Pageviews in a Year
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Updated (2015): 20k page views/month last year
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I enjoy… The challenge
Helping othersSupporting the community
Why do you blog, Alvin?
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Blogging
Start!
How?
Who? Why?
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You do.They do.
Who Blogs about Tridion?
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2012:http://80000ft.blogspot.comhttp://albertromkes.wordpress.com http://albertteboekhorst.com http://amarchuk.blogspot.comhttp://asierfernandez.com http://blog.building-blocks.com http://code.google.com/hosting/search?q=tridion http://codedweapon.com http://createandbreak.nethttp://curlette.com http://dominic.cronin.nl/weblog http://elenaserghie.blogspot.com http://esteewhy.posterous.comhttp://jaimesantosalcon.blogspot.com http://julianwraith.com http://monicamanzano.blogspot.com http://nunolinhares.blogspot.com http://netvibes.com/spiderbike#Tridion http://pkjaer.wordpress.comhttp://sdltridionworld.com/community/week_reviewhttp://stringwriter.comhttp://tridionarchitect.com/tridion/tridion-blogs.aspxhttp://tridiondeveloper.com http://tridionfanboy.wordpress.com http://tridionnut.blogspot.comhttp://tridionstrategist.blogspot.com http://tridionuser.blogspot.comhttp://urbancherry.net/blogengine/author/chris.aspx http://vvlasenko.blogspot.comhttp://www.youtube.com/playlist?list=PL0E10CC8C16CC4EEAhttp://yoavniran.wordpress.com https://github.com/search?type=Repositories&language=&q=tridion&repo=
2014 Update:○ Albert Romkes○ Albert te Boekhorst○ Alexander Klock○ Alexander Orlof○ Alvin Reyes○ Andrey Marchuk○ Anton Minko ○ Arjen Stobbe○ Asier Fernandez○ Bart Koopman○ Building Blocks○ Charles Guo○ Chris Morgan○ Chris Summers○ Dominic Cronin○ Elena Serghie○ Eric Huiza○ Ferdinand Lugo
○ Gertjan Assies○ Hao Houang○ Jaime Santos Alco
n○ Jan Horsman○ Jarno Henneman○ Jeremy Grand-
Scrutton○ John Winter○ Jonathan Primmer○ Jonathan Williams ○ Jordi Vanderpooten○ Julian Wraith○ Manuel Garrido○ Miguel Miguelez○ Mark Saunders○ Mihai Cadariu○ Monica Manzano○ Nickoli Roussakov ○ Nuno Linhares○ Peter Joles ○ Peter Kjaer
○ Rob Stevenson-Leggett
○ Robert Curlette○ Robert Jin○ Rute Oliveira○ Ryan Durkin○ Stefan Shumanov○ Taras Strypko○ Tory Johnson○ Thijs Borst○ TridionDeveloper.c
om○ Tridion Talk (podca
sts)○ Tridion Webinars○ Vinoth○ Visvabalaji○ Vadym Vlasenko○ Vesa Paakkanen○ Will Price○ Yoav Niran
Some Tridion-Related Blogs, Sites, and Open Source Code
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But I don’t blog.
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You don’t have to blog.(but we’ll cover blogging in a moment)
But I don’t (want to) blog.
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You can…
Code
2015 Update:SDL-sponsored repositories• https://github.com/sdl• http://sdl.github.io/
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You can…
Question.Answer.
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Click icon to add picture
Update: Tridion Stack Exchange has 3,642 questions
○ Started in 2012 (proposed by community member Dave Houlker)
○ One of few CMS-related Stack Exchange Sites
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You can…
Collect, gather, and share
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Too much info?
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How do you keep up?
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Click icon to add picture
Tridion World Community ReviewUpdate:Now see updates on SDL Community!
SDL
^
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Connect. Learn. Teach. Share.Develop your online personal
brand™. Help or guide consultants, content authors,
customers. Complain.Write. Communicate. Demonstrate.
Code Practice any of the above.
Why would I want to blog?
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Good Reasons
○ To contribute to a community○ To complain about problems○ To offer solutions for problems○ To improve your writing skills○ To sell your business, organization, or
mission○ To further your career○ To create intellectual property○ To leave a legacy; record moments in your
life; share with friends, family, or your future self
○ To fulfill other passions
Bad Reason
○ Make money(okay secondary reason)
Great Reasons
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Others blog about Tridion APIs.
You blog about whatever you want.
What should I blog about? What do others blog about?
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30
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I want to but don’t have time.or
I’m not interested.
I hear two types of feedback when I mention blogging or sharing.
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I Don’t Have Time
○ Valid, practical concern.○ Do you…
– Think about work– Write online or offline– Use technology or social media:
• Resume (Linked-In)• Tweeting• Facebook• Web browsing• Email?
○ If yes, then yes there’s time.
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When do you have the time?○ For me:
– Tridion’s a hobby.– I collect and connect issues and observations,.– I’m creatively lazy. I recycle.– Experience plus practice.
○ For you:– Find a topic that interest you. Don’t confuse your first post with your blog.– Find the problems or opportunities you want to address– Learn to spot the “blog-worthy.”– Find the shortcuts that work for you
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Blogging Time Cheats
○ Quick posts– Template– Email to post– Blogger App
○ Quick ideas– Frequent requests or issues (markup, SiteEdit proxy, content delivery,
Anguilla, create component)– Wiki post, open source project, sample code, forum post– Approach, best vs bad practices
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I’m Not Interested○ If you’re self-conscious, you will never post as much as, as clear as, as
smart as, or as funny as _______________.○ You can only share what you can and want to share…○ On things
– You care about– You want to change– That fascinate you
For me blogging is not about Tridion. Blogging is a way for me to understand and engage my current World, which happens to be Tridion.
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Blogging
Start!
How do you start?By giving yourself permission.
Who? Why?
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…is like programming.
Engaging the community…
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Blogging is like Programming○ Update and revise○ Never prfect the first Time;○ You will have syntax (grammar) errors
○ In the end, you must commit the code to deliver○ In Tridion terms…
…don‘t forget to publish.
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You start programming.
How do you start programming?
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A: Being creative is all about… …permission.
It’s okay to give yourself permission.
Q: What will others think?Is it good enough?
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A: Being creative is all about… …permission.
It’s okay to give yourself permission.
Q: What will others think?Is it good enough?
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Blogging
Start!
How?
Who? Why?
Making a Post
Topics, risk/reward, organization, and increasing your reach
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What should I blog about?
Pick a Topic
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You.○ What’s your role○ What’s your secret identity○ What’s changed?○ What do you want to change?○ What are you most proud of?○ What are you most worried about?○ What do you like about helping others?○ What are you tired of answering?○ What could you answer over and over and wouldn’t mind?○ What do you like most about work, life, family, friends?○ What do you do for fun?○ What’s unique about you?
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Choose a topic. A topic differs from your blog.○ Hello World.○ How-to information○ Emotions○ Headaches○ Dreams and aspirations○ “Aha” Moments○ A ha moment○ Complaint○ Getting help, giving help○ Observations○ Techlink Question or Discovery○ Old implementation○ New implementation○ Sample code○ Emotions
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For your blog…
○ What would you name your blog. If you have one, what would you rename it.
○ Who’s your audience? Who are you writing as (IC, FC, TC, PM, PM, etc)?
○ Have a unique take?○ What’s your url?
Tip: practice writing in under 140 characters or less if you want to Tweet!
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Give yourself permission.
You don’t need a point.
Risk and Reward
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○ High-level ideas are safe, but other okay examples:– API example– IDE setup example– Answering a question– Functionality description– Comparisons, software versions, pros/cons
○ Think “advocate” or ambassadorAdvocates can still critique
○ Avoid sharing proprietary info (no internal PDFs, no full training materials)
○ Use royalty free images○ Be careful with customer info, snippets might be
okay○ Consider TridionWorld SDL Community for
“official” content
What do you want to accomplish?
Easiest to be genuine and authentic
Risk and Reward
Get Organized
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Navigation, Tags, Posts
○ Each post has a link. Share your link.○ Tag or label your posts to make tag clouds.○ Add pages for “website structure”
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Organize
Tell them what you told
themTell them
Tell them what you’re going to tell
them
Preview
Point 1
Point 2
Point 3 Summary
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Did you know that ________? Most don’t realize the three things on X.
First of all, X is good…
Secondly, X is sometimes bad…
Thirdly, get the most out of X by…
We see that X poses challenges, whether you think it’s good, by, or want to get more out of it not many know that ________.
Increase Your Reach
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Use the 7 Fascination Triggers for Impact
○ Power○ Prestige○ Lust○ Vice○ Alarm○ Mystique○ Trust
See Sally Hogshead’s Fascinate to learn more about these triggers.
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Power
Control. Position.Freedom to choose.
“You have the power to…”
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Prestige
First. Best.Popular.Most…
unique, creative, visited
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Lust
Desire, senses, comfortTouch, Feel, Taste, See, Hear
Descriptive phrasesVivid imagery
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Vice
Bad behavior. Inappropriate actions.Taboo. Partying too hard.
“What happened last night?!”
Muppets. Idiots.
FML.Epic Fail.
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Alarm
Deadlines. Urgency.
“Act now!”
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Mystique
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Trust
Is trust “Measurable?”
What’s a credit score?
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Use Fascination Triggers
○ Power○ Prestige○ Lust○ Vice○ Alarm○ Mystique○ Trust
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Need an example?
○ Top 5 Things To Know Before Purchasing a CMS○ Why Web 3.0 Doesn’t Apply Anymore○ Your Career Path○ What I Love About Site Edit 2012○ The 5 Worse Things to Say in an Interview for …○ The Difference between Enterprise and Shrinkwrap
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Need an example?
○ Why the Tridion Culture Persists… What’s in a Name○ Site Preparation Checklist, Don’t Ignore It!○ PRINCE2 vs PMBOK for Your Tridion Implementation○ How to Increase Visibility for your Open Source Project○ The Best Demo Ever○ The Worst Demo Ever
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Let’s Blog!
Take 5 minutes to write down the following…Blog○ What would you name your blog __________________ (title)○ Pick a “handle.” Could be real name. __________________○ What’s your unique perspective? __________________(think about this after today as well) __________________○ What’s your url (fragment)? __________________
Individual Post○ What did you learn this week? __________________ or○ What do you want to share? __________________○ What do you want to learn? __________________○ Post Title __________________○ Keywords __________________ (“tags”)
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1 Sign Up with Google Account on Blogger.com
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2 Click New Blog
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3 Pick Template
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4 Click New Post
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5 Write. Click Publish.
No Time?
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No Time? Make a Template.
○ Settings > Post Template
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No Time? Email Post.
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Share!…and extend your reach
You Posted. Now What?
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Extend your reach
○ Help and showcase others○ Entertain, educate, or enlighten. Have fun.○ Tweet, link, and share. Tell the community.
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Don’t forget to push publish.
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Resources○ Blog platforms
– http://wordpress.org/– http://www.blogger.com/
○ Syntax “prettify”– http://google-code-prettify.googlecode.com/svn/trunk/README.html
○ Microblogging– http://twitter.com/– http://www.tweetdeck.com/
○ Royalty free images– http://www.sxc.hu/
○ Analytics– http://www.google.com/analytics/
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