Barnes & Noble: the social experiment

Team International Warriors:Francisco, Brittney, Fabiola, Amanda & Tara

Top 3 Rules for a Brand to Discover its Voice:

1. Think of your brand as person

2. Know your customers

3. Live, breathe your mission & vision

B&N mission:

"To operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve. Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the company is at their service."

B&N vision:

Barnes & Noble is not just a bookstore but a place where you can find all your entertainment needs.

Present Brand Voice:

● Traditional

● Conservative

● Boring

● Flat

● Segmented

Barnes & Noble are having an identity crisis!

Facebook brand voice:

B&N Twitter(s) Presence

Too many platforms have made connecting to their audience very confusing and too segregated.

Introducing our B&N Marketing Team...… experienced, modern & creative !

New & Improved Brand Voice:

Barnes & Noble are renowned for their in-store customer service. Therefore, we need to create the same environment for the marketing team:

● Sense of humor, relaxed and flexible environment.● Accessible and friendly communications.● Diversify people in the marketing team. ● The ability to use new technology.● Work cross-functionally within team and across departments.

We are … MODERN FAMILY.

Our Team- Chief Marketing officer - Marketing Specialist - Market and research analyst - Community Manager - SEO specialist - Public Relations Specialist - Customer Communication Specialist - Graphic designer - Distribution Strategic Planner - Sales Director - Information Technologist

Q&A