Arabs Be Like: The Modern Middle East

ARABS BE LIKE.. The Modern Middle East yousef youseftuqan youseftuqan

السالم عليكم

Arabs love a good conversation.

But..

Arab governments like control.

“How do you know when you’ve made it as a blogger?”

“You’re in jail.”

Enemies Of The Internet, 2010Burma China Cuba

Egypt Iran

North Korea Saudi Arabia

Syria Tunisia

Turkmenistan Uzbekistan

Vietnam

Connected. Young.

Confused.

Connected.

Connected. • Saudi: Highest Global Penetration• Region: continued solid growth

• 232 million users in MENA, 5x the number in 2012• Double the average global video consumption.

• 510 million video views a day• Saudi: the highest per capita consumption of YouTube globally.

• UAE: 2.6 million active users• Saudi: 12 million active users

• UAE: 920K daily active users• Saudi: 8.3 million daily active users

Young.

68% of MENA is under 34

55% of Saudis are under 25 51% of Egyptians are under 25

Confused.

Which of the following is closest to your view?2011

2012

2013

2014 54

60

65

83

46

40

35

17

Traditional values are outdated and belong in the past. I am keen to embrace modern values and beliefs.Traditional values mean a lot ot me, and ought to be preserved for generations to come.

2014 ASDA’A Burson-Marsteller Arab Youth Survey

How we view Arabic

2015 ASDA’A Burson-Marsteller Arab Youth Survey

152263“Knowing English can advance one’s career more than knowing Arabic.”

193447“Arabic is losing its value.”

121573“Arabic is central to my national identity.”

Agree Disagree Don’t Know

Saudi Arabia

Insert text hereDATE

Yousef Tuqan TuqanChief Innovation Officer, Leo Burnett MENA

A New Breed Of Celebrities

“I’ve put on this blacklight to show the effect that Closeup Diamond has on whitening my teeth..”“Did they put some in your hair, too?”

The Daily Show With Trevor Noah: 1,910,333The Late Show with Stephen Colbert: 2,346,073Eysh Elly: 3,241,144

YouTube subscribers

I(KEA) Got 99 Problems But A Bitch Ain’t One.

14 Million Views

Jordan

Lebanon

United Arab Emirates

Mohammed, aged 56

Ohood Al Roumi Minister of State for Happiness

Shamma Al Mazrui Minister of State for Youth Affairs

Lubna Al Qasimi Minister of State for Tolerance

Hope

السالم عليكم

yousef youseftuqan youseftuqan