7 Ways Startups Are Using Periscope for Branding

7 Ways Startups Are Using Periscope

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As you might have already heard, Twitter launched a new video sharing app for mobile devices in March, 2015. Called Periscope, it’s similar to the already-

existing, Meerkat streaming app, but with the addition of a few special features. Countless companies, including startups, are already starting to

recognize the branding opportunities that the app provides. Here are 7 very popular ways.

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Besides showing what goes on around the office, startup businesses are using Periscope for a behind-the-scenes look at

their products.

1. Behind-the-Scenes Videos

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Periscope is a great way to market your product moreeffectively by giving a live demo of how it works. Thousands

of startups are already using it to get their names out there to more people.

2. Live Demo

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Startups on Periscope very often show live tutorials or hold live-training sessions. Teaching someone something of value for free

is a great way to position yourself as an expert

3. Live Tutorial

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4. Live Events

Periscope lets audiences watch live events from all over the world, even if they can't attend in person. Startups use this

opportunity to launch new products or services.

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5. Q&A Sessions

Periscope also offers an easy, convenient way for startups to interact with customers with live Q&A sessions and improve

on their customer service offerings.

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6. Share Customer Feedback

Businesses are engaging with customers over live video streaming and are asking them for feedback on the company’s

products and services.

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7. Improve Transparency

Businesses that engage with consumers over Periscope will come across as more transparent because they’re willing to show their faces and answer customer questions in a live setting.

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Thank you for reading

Twitter: @digitalmediawizLinkedIn: https://ca.linkedin.com/in/alexnoudelmanBlogs: http://www.alexnoudelman.com

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