131126 - social media tools - ecorys

Social media tools

#wellbeingsocialmedia

About me

•Managing Director at Big Cat Group • A marketer at heart• In love with all things digital• Co founder and MD at Big Cat• 19 years experience • Started as a music promoter in the early 90s• Like to work at the leading edge •& test & integrate new tech

About Big Cat Group• Born in Birmingham in 2000• A family of integrated

agencies• Offices in London,

Birmingham, Barcelona & Paris• Deliver the best possible

experience• Leading edge digital in our

campaign mix• Strong focus on ROI

We Build Marketing Assets

Strategy

Websites & interactive

Events & stunts

Ad campaigns

Measurement & ROI

that people want to consume

Social media tools that help customers find you.

What is social media?

• A marketing channel• A customer service tool• A communications tool• A news and public relations outlet• A sales development channel• An HR and recruitment tool

• It depends on what you need it for…

Social media tools

Infographics

• Information graphics or infographics have gone viral• From employment statistics to endangered animals• Infographics spice up ‘boring’ data (by turning it visual)

Infographics

• Social media tools• The social media

universe

Infographics

Infographics

• Social media vs search engine marketing• Fun illustrations with stats• Compare, evaluate & benchmark

relative strengths & weaknesses• Memorable resultshttp://www.mdgadvertising.com/blog/social-vs-search-infographic/

So why Google+

• 2nd biggest social network• Google likes you the more you

like it• Search is going social – More +1s

= better SEO• It integrates lots of cool stuff,

such as…

Company page

Google+

• Like Facebook you can share thoughts, links, photos, videos or events

Circles (Segmented contacts)

Hang outs (video chat / conference)

Youtube

Google+ tips

• Start adding people to your circles• Post share-worthy content• Link to other profiles from your Google+ “About page”• Add G+ share buttons to your content

• More tips here: http://moz.com/blog/google-plus-correlations

Prezi

• A welcome break from ‘death by Powerpoint’• Very visual and dynamic• Non-linear method of story telling or idea sharing• Intuitive once you’ve learned the basics• Very shareable content• Can be presented offline (much better online)

Prezi

Prezi - drawbacks

• You need to be pretty creative to make presentations amazing• Takes time to learn, so don’t use for a last minute

presentation• It is easy to add transition and complexity because it is

fun• Believe it or not people actually prefer Powerpoint• Works using Flash so can’t create on iOS / iPhone / iPad

Twitter Vine

• A micro video sharing platform• Owned and fully integrated

with Twitter• Uses the same system of

#hasttags, @mentions, replies, etc• Looping 6 second videos

(but can be filmed in shorter segments)• Need to be creative and

confident• Best start with a content

plan

Social media tools

Get a custom demo of any of these tools and watch your social media marketing fly

workingtogether@bcguk.combigcatgroup.co.uk