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Building ProductsMore Than Meets The Eye
@johnjpeebles
@johnjpeebles
@johnjpeebles
@johnjpeebles
Some Context
• SaaS• B2B• Enterprise Tool•We’re Not Perfect• Training Management
Software
@johnjpeebles
We Had a Problem
@johnjpeebles
Fast Growth + High Attrition + Difficult Product+ Botched Release + Technical Debt
@johnjpeebles
>20% Annual Churn by Revenue
@johnjpeebles
”You want a churn rate that is as low as
possible"
@johnjpeebles
“If you have a high churn (double digits) for your SaaS business, there’s something
fundamentally wrong with your product.”
@johnjpeebles
@johnjpeebles
This is Hard
@johnjpeebles
Attrition Slide
April May August September October November December January February March April May
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
Attrition by Revenue (%)
@johnjpeebles
Common Prescriptions1. Simplify the Product2. Improve the Product3. A/B Testing4. More Feedback5. Better User Stories
@johnjpeebles
The Secret of The World’s Best Products
@johnjpeebles
Make Your Customers Successful
@johnjpeebles
What is Our Product?
@johnjpeebles
Training Management Software
@johnjpeebles
Make Customers SuccessfulMake Our Team SuccessfulMake Our Investors Successful
@johnjpeebles
Make People Successful
@johnjpeebles
Our Product is People
@johnjpeebles
I Have A Dream
Administrate
Our Dream
Build the Ultimate Human Organisation
@johnjpeebles
How?
@johnjpeebles
What Didn’t Change: Our Software (much)
@johnjpeebles
What We Did Change
@johnjpeebles
@johnjpeebles
Communication
@johnjpeebles
Trust & Transparency
@johnjpeebles
Listened
@johnjpeebles
Invested
@johnjpeebles
What Happened?
@johnjpeebles
Revenue GrowthNegative Churn“We Believe in Administrate”
@johnjpeebles
I Believe
@johnjpeebles
@johnjpeebles
Your Product is Your People
@johnjpeebles
Thanks!
@johnjpeebles
John Peeblesjjp@getadministrate.com
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