The Ageing Revolution - Shifting the Perceptions of Ageing

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LISTEN. CONNECT. INSPIRE

Baby Boomers!

Our Aim

“The Ageing Revolution wants to irreversibly change perceptions about what it is to age by working with businesses, community organisations, researchers and community groups to create transformative change, develop better services and products and realise the opportunities that ageing brings.”

Source: WHO Prof. Kalache – Active Ageing

Focus on the 4 Pillars!

HOW?

Story Telling• 2 to 200 people (local and community focus)• Using clay, appreciative inquiry, in-depth

hanging out• Group sharing• Storytelling nights

Consultation and “pop-ups”• Events that we design and run• Community Events at which we

set-up, ask questions and gather stories

• Consultations that we design and facilitate

Partnerships

Travel and Meet

So far…

Our Ideal Set Up

Our actual set up!

QLD, NT, SA and NSW Stories (Pick a Box…or give us a call!!)

A few take homes

“Why do I get treated the same as my Mum and everyone else?”…

Time

Born

RIP

Variable A Variable B

“I want to be talked to for what I am like, not my age…but my tribe?”

Why is the vast majority of communication to older

people the same for everyone?

If you didn’t know your age how old would you say you are (feel)?

All Female Male0

10

20

30

40

50

60

70

Actual Age vs Perceived Age

Average Age Average age felt

What Pearl of wisdom would you offer for younger Generations?

Some findings….

• Lets talk 4 pillars – Systemic & Individual

• Walk more….health, participation, nature all intertwined

• Looking forward….be present but plan to do things in the future, not just look back at the past. This creates a good mental health

• Less stressed…yoga, meditation • Be active in the community & mix it

up with all generations!• Plan your financial future along way

in advance. • Never stop leanring

Some fun Anecdotes

So what next?

Product & Service

Development

• 4 Engagement Seminars – results from road-trip, insights, guest speakers + partners• Health• Life Long Learning• Participation• Security

• Ageing Resilience Products – Print and Mobile App• The Stories and Wisdom of Ageing Australians-

printed coffee table book• Working with Corporates (external and Internal)• The Ageing Co-Operative – a new concept coming

soon

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