Startup Braga Hacks Pokémon Go!

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Google analytics

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1.Howit works?– PokémonGO

• Players use geo-location and theircamera smartphone to find virtualPokémon around them.

• The game is running off augmented realty HUD of the real world

• Relies on G.Map Data to give a reality feeling

• Landmarks in the real world become Gyms or Pokéstops

In-Gameoffers - PokémonGO

• The « Lure Module » attractPokémon to Pokéstop whichbecome an Hotspots

• Users visit them to find rare items or creature

• « Encens » attracts Pokémon around you

• These offers can be found or can be bought in Pokémon Boutique for 0,99cts

Huge Impact!• More active users than Whatsapp & Instagram.

• In US, 43 minutes of Pokémon GO everyday compared with 30 minutes of Whatsapp or 25 minutes Instagram

Viral!

2. Lessons to create viral products?

Abitofhistory

Anomni-channel strategy

Make sure you connect your online presence with a offline presence, and vice-

versa.

Blend your experience with yourcustomer world!

Gamify your experience

Play with people internal and external drivers

It does not need to appear like a game, to be a game!

Make useofbrands

Consider attach your busines to enduring and establish brands

Can you create a character your clients willattach? Can you increase the recognition of your product by connecting it with recognize

brands (Amazon, Shark, Franchising)?

3. How local business can benefit from Pokemon Go?

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From PokémontoLocalbusiness

• The game enable you to drive real-world foot traffic to your location

• How to enhance the experience?– Socialpowered Wi-Fi– Facebookgroup– Userexperience– Monetize it– Postengagement&remarketing

Socialpowered Wi-FI

• Offer Wi-FI to leverage foot traffic and engagement of Pokémon GO in order to:

– Attract newcustomers– Build emaillists– Collect customer data

(name,e-mail)forremarketing

– Build socialmediapresence– Increase customer loyalty– Boost your revenue

FacebookGroups

Userexperience

• While customer walks by yourlocation, push a signage/posters withpowerful CTA to enticecustomers to come in and connect to WI-FI

• Pokémon Go is very greedy in data but also in battery, givethe users a free spot for recharge

Monetize it

• Once customer connects withtheir social login, greet them witha custom thank you page promoting:

– Discount/sales/promotion(ex:« catchapokémon inourstoretobenefit 1$discountonyou beer pack)

– MobileWallet(ex:«earn rewardwhile you play – download ourloyalty card here »)

Postengagement&remarketing

• Gather the Pokémon GO user in a segmented database to retarget them further on

– Facebookremarketing– Adwords– E-Mailing

Find outifyour businessis Pokéstops

• Pokéstops attract foot traffic withouteffort

• If yes, use the Lure Module to attract players during 30min for 0.99cts

• If no, visit the official Pokémon Go support page and fill out theirrequest form

• Here some insights:« I own a pizzeria that’s a Pokestop and I literally did this all day. I had a ton of kids and adults coming in for a slice of pizza and drink until the lure ran out ».

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4. Tips & Trick before Lure Party

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Catching tricks

Gotta Catch’Em All!