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#OgilvyDS
Over the next fifty years, the
greatest source of new value
may consist in finding choices
we didn’t know we already
had, and by noticing value
where we never knew it
existed.
#OgilvyDS
“Thus, the conventional view that
natural selection favors nervous
systems which produce ever
more accurate images of the
world must be a very naive view
of mental evolution”
(Trivers 1976/2006)
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