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Published by American Greetings Card Store
#worldstoughestjob
littlehelper.co 2© 2015, Little Helper Inc. #alittlehelp
B E F O R E W E B E G I N :
“The World’s Toughest Job”
Mom runs the household
Mom plans the family schedules
Mom manages the kids schedules
Mom trusts her friends more than third parties
Mom’s tools are text messages, emails, and listing services
But, those tools are not good enough.
Mom is the CHO* (Chief Household Officer)
littlehelper.co 3© 2015, Little Helper Inc. #alittlehelp
You already have a set of sitters/helpers you trust
You only go to find more when you run out of options
You ask neighbors and friends before visiting listing sites
When you go to a listing site like Care.com, you find resources, quit the service, and share the contacts
When you plan a thing, you contact each helper one at a timeYou have a preferred order to your roster
A little about managing help at home.
littlehelper.co 4© 2015, Little Helper Inc. #alittlehelp
littlehelper.co 5© 2015, Little Helper Inc.
Little Helper helps you organize and manage your
essential relationships.
Supporting parents in efficiently and securely managing:
Date Nights Sudden Emergencies Special Events
Scheduled ChildcareHousehold Events
#alittlehelp
What are “Essential Relationships”?
They are the handful of people in yourclose-in network who you trust to help you no
matter when you need it.
littlehelper.co 6© 2015, Little Helper Inc. #alittlehelp
What are Close-in Networks?
Close-in networks are the resources you build around the things that matter most.
For example, Childcare, Eldercare, Petcare, and even Small Business Management are all
close-in networks.
littlehelper.co 8© 2015, Little Helper Inc. #alittlehelp
littlehelper.co 9© 2015, Little Helper Inc.
Ask vs. TellSocial networks today have become trophy
networks to publish successes and wins. Rarely do people use them to ask for help.
#alittlehelp
littlehelper.co 10© 2015, Little Helper Inc.
Trust & ProtectionThe bigger a network gets, the less
trustworthy it becomes.
2
#alittlehelp
littlehelper.co 11© 2015, Little Helper Inc.
Give & GetIf you build your network, share your
relationships, and offer to help others, you increase the likelihood of getting help when you need it.
3
#alittlehelp
What’s next?1. Co-parent event management
2. A broader set of available skills
3. Time tracking and payment management for full-time care
4. Helper availability and profile pages for direct booking
5. Barter/credit system to trade time (instead of buying it)
6. GPS-connected carpooling
littlehelper.co 13© 2015, Little Helper Inc. #alittlehelp
Why are we here?
We think the way people manage their resources at home needs work.
While there are services to find help, no one is helping the parent efficiently and securely manage date nights, sudden emergencies,
special events, and scheduled childcare.
That’s what we’re working on and we need your help.
littlehelper.co 14© 2015, Little Helper Inc.
Mom matters (and you’re their voice).
#alittlehelp
We are building this with our networks in Pittsburgh, New York and Austin, but we need more advice and direction to
make it truly valuable.
We’d love to build an advisory board of influencers to sculpt the product into exactly what you need.
littlehelper.co 15© 2015, Little Helper Inc. #alittlehelp
What did/do you think?
What worked and what didn’t?Any capabilities we should add?
littlehelper.co 16© 2015, Little Helper Inc. #alittlehelp
How —and how much— would you pay for it?
The differences between subscription, ad-supported, and transactional.
littlehelper.co 17© 2015, Little Helper Inc. #alittlehelp
The ask? Help us.Use it.
Give feedback.
Complain.
Refer.
Share.
littlehelper.co 18© 2015, Little Helper Inc. #alittlehelp
Start your Essential Network at my.littlehelper.co
littlehelper.co 19© 2015, Little Helper Inc. #alittlehelp
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