How Swedish Tech Succeeds Growing Globally

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• Initial cross-functional team in first 24 months vital• 66% had Entrepreneur’s who had has prior international success• Visionaries V Entrepreneurs• Entrepreneurs are the individuals who possess the capabilities to make visions

happen

• Globalisation has reduced the size of the world and increased connectivity• Development and nurturing of network seen as vital – talent, financing, partnership • Investment community see this a crucial in scaling internationally

• National culture – both a helps and hinders internationalisation• Organisational culture – key asset in overcoming national cultural differences• An organisational culture with company values as a foundation is key

• Never been cheaper to both build and market a new product• Low barriers to entry for all mean global competition is intense• Speed in product/market validation has never been more important

• Hiring of non-Swedish employee within first 12 months• Use of English as company language as early as possible• Women sadly lacking from the ecosystem – when will tech industry reflects its userbase

ProcessInnovation

ProcessCore Process

OfferingProduct/ServiceService System

Customer Service

DeliveryChannelBrand

Customer Experience

FinanceBusiness ModelValue Network

• You can and should see the world as your market from Day One • Norway should not be your first foreign market• Globalisation & technological change has changed both the theory and reality

• Competitive environment and Risk levels of owners will determine this• US exit opportunity and reality should drive internationalisation• A Nordic market leadership fallback position is an investor comfort

• Consensus decision making must change as the company scales• Consensus which drove employee engagement in the early days leads to significant employee dissatisfaction, confusion and a lack of focus • Explicit decision making framework must be developed

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How Swedish Tech Succeeds Growing Globally

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