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Product Identifiers EAN and UPC
Do You Need Them?
2016
Product Identifiers
numbers that define the
products sold in the
global marketplace
They boost sales
and visibility.
12 digits
Identify most products in North America
13 digits
Used by the rest of the world
Part of the GS1
System
of International
StandardsBoth accepted
globally
Helps buyers find
your products more
easily
Aside from helping you manage
your inventories more easily,
they also eliminate the risk of data conflict.
When a product is mis-numbered or
has the same number with another product,
you will not be able to boost your ad performance.
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