Dollar shave club

Dollar Shave Club

David Pruett, Christopher Burke, Evan Miller

Tuesday, December 9, 14

Who Are We?https://www.youtube.com/watch?v=ZUG9qYTJMsI

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SWOT AnalysisStrengths:

Cheap and convenient

Weaknesses:

Lack of immediacy

Opportunities:

Social Media

Subscription based

Threats:

Established branded razor market

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Objectives & Goals

Enter an established market with a new strategy

Increase awareness and club members

Make money

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Target Audience

“Anyone with a face”

focused on younger generation

Primarily men, they are currently in the process of reaching out to the female market

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Social Media StrategyPrimarily facebook and YouTubeExpanding presence on twitter and instagram

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Posting Strategy3-4 times a day on average

Holiday and event posting

Humor

Interaction with customers

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Engagement & ListeningRespond and interact with customers on multiple platforms

Active campaign, we are not sure about listening

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Results

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Results

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Results

1.1 million active subscribers

$7.2 million in monthly sales

10% volume share of U.S. cartridges

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Works Citeddollarshaveclub.com

http://www.socialbakers.com/facebook-pages/214066708638063-dollar-shave-club

http://www.youtube.com/user/DollarShaveClub

WIRED." Wired.com. Conde Nast Digital, 31 Oct. 2012. Web. 24 Nov. 2014.

"Is the Dollar Shave Club Membership Worth It?" Dealnews, 11 July 2014. Web. 24 Nov. 2014.

Tuten, Tracy L., and Michael R. Solomon. Social Media Marketing. Boston: Pearson, 2013. Print

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