Adventures in WooCommerce: Considerations for a Successful eCommerce Store

Lumen FoundryW E B S T R A T E G I S T S

Adventures in

Hi, I’m PeterI’m Co-Founder and CEO of Lumen Foundry

• Lifelong Musician • 2000 produced Norah Jones • 2008 Started a WordPress Blog • 2013 Began building an e-commerce site • 2014 10,000+ SKU WooCommerce site • 2017 Lumen Foundry was launched

My Resume:

Your resume:• WooCommerce Developer? • WooCommerce Store Owner? • Non-Woo Store Owner? • Prospective Store Owner?

The Good!• Free • Highly Customizable • SEO Friendly • Content Marketing Friendly • Integrates with a certain CMS

whose initials are WP

The Bad and the Ugly!• Integrating with other platforms can be

somewhere between challenging and impossible.

• This is not a WooCommerce shortcoming, but is more of a growing pain.

• Third party integrations are recognizing WooCommerce as a serious platform.

• Creating a ‘Next Level’ of functionality is what will take you to Ninja.

The Plan: 1000 Products, All Software

The Reality: • Over 10,000 Products • Over 100 Brands • A Blog • Galleries • More…. Daily

The Life Saver:

Still, this is a picture of the first person who worked on product entry…

Site Launch: September, 2014

• Major Scope Creep • Designed by committee • Outsourced data entry • 4 Hosting Companies in 3 months • Launched without a plan to sync to other

existing systems

And here is where it gets

interesting

But wait… there’s more

Buyer’s Journey - HubSpot

Content, Content, Content… Content.

• Saturday Feb. 4, 2017 48.6%

• Thursday Feb. 9, 2017 26.8%

Deploys new software to production every 11.6 seconds

Makes the rules that you must follow.

How many of you feel that you could learn to do that Maschine performance in a

day?

How many think they could learn what Jeremy Ellis’ left forefinger is doing in a

day?

Build your store. 1. Inventory the business’ needs. 2. Inventory the site’s needs. 3. Research and plan to integrate both. 4. Build an MVP, one step at a time. 5. Build the connections

Pushing the limits: XeroShoes.com

Creative Marketing: Sahaja Essential Oils

Customize?WooCommerce product page

design can be limiting

• WooCommerce Single Product Page Builder • WooCommerce Button and Image Variations

Tools• Hotjar • Revenue Conduit • Datanyze • Zapier • Marketing Automation

• Active Campaign • HubSpot • AutoPilot

• Chat - intercom.io

A word about WooCommerce and WordPress

GPL, and why it’s important:

The freedoms of the GPL don’t only apply to the original piece of software; works derived from GPL-licensed software must also adopt the same license, without restrictions or additional terms.

The Lumen Foundry Team

hello@lumenfoundry.com | lumenfoundry.com

Peter Malick CEO & Co-FounderPrior to Lumen Foundry, Peter served as Chief MarkeBng Officer for Pro Audio retailer Westlake Pro. Under his markeBng leadership at Westlake Pro, the business grew by nearly 50% a year in 2015 and 2016.

With experience in project management, product development, and UX design, ScoU has worked with hundreds of companies of all sizes on their website buildouts.

ScoU Buscemi CCO & Co-Founder

Vlad Dascalu is a seasoned strategist with experience from internaBonally renowned adverBsing agencies.

Vlad also insBtuted an award winning branding and digital development agency

Vlad Dascalu Brand Strategy Partner

Michelle adopts a strategy-based approach to design, focused on solving tangible problems and achieving real goals based on how people think.

Michelle Schulp Lead Design Partner

Lumen FoundryW E B S T R A T E G I S T S

https://lumenfoundry.com

Thank you!