View
871
Download
1
Category
Preview:
DESCRIPTION
JT Pedersen's 60-minute discussion of tactics available to job seekers and how they can be combined into a cohesive Search for Work strategy. The discussion includes business cards, print collateral like resumes, dedicated websites, social media, and more.
Citation preview
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
JOB SEARCH BROWN BAG:
THE SEARCH FOR WORK 03.26.2009J. T. Pedersen
results@jtpedersen.net
734.516.0139
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Introduction & Welcome
In 2005, I left my employer of 13 years. My most recent prior job campaign had been in 1992.
A lot had changed in that time…
Rather than have you go through his painful learning process, I want to share some of my lessons-learned with you.
24-pin dot matrix | color laser
classifieds | internet job boards
landlines | no lines
typewriters | keyboards
letters | email | IM | SMS
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
You’ve Gotten a Jolt! Now What?
Core Job Campaign Components Personal Website
Email Campaigns
Direct Mail
Job Boards
Networking
Recruiters
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
PERSONAL WEBSITES & BUSINESS CARDS
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Your Personal Website
•Online PresenceHelp Them, Find You
•Works 24 hrs a Day
•Landing Point for Marketing Efforts
• Email campaigns• Email Signatures• Business cards /
networking
•Gauge Interest LevelsGoogle Analytics
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Business Cards
Business cards are like currency. They’re quick, easy, and unobtrusive.
A personal business card:
•More subtle than carrying resumes
•Convey a positive impression
•Useful in business & social settings
•Useful for note taking
•Where your business card isn’t ideal
Take a look at http://www.quintcareers.com/networking_business_cards.htmlfor more ideas and info.
1,000 = $40 + 3 hrs
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Business Cards
Business cards are like currency. They’re quick, easy, and unobtrusive.
A personal business card:
•More subtle than carrying resumes
•Convey a positive impression
•Useful in business & social settings
•Useful for note taking
•Where your business card isn’t ideal
Take a look at http://www.quintcareers.com/networking_business_cards.htmlfor more ideas and info.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
CONTACT INFORMATION
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Who’s In Your Who’s Who?
Category A ‘Best’ contact Return calls within 24
hrs Multiple calls Ok
Category B May have been an A Last contact >12
monthsCategory C
Met at an event; have a card; no real relationship
Case Study:• 4,316 contacts• 15 years of info• Rarely deleted much• ‘Review’ even more
rare
• Complete review• 125 Cat As• 800 Cat Bs• Cat Cs removed
http://jtpedersen.net/2009/03/24/whos-who
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Cleaned Contact Database
Results in: Better Return on Effort
Email marketing Direct mail Phone calls Knowing who you’re talking to (e.g.
titles, roles)
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
EMAIL CAMPAIGNS
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Email Campaigns
An Email Campaign can be an essential part of your job campaign…and networking in general.
•Easy to personalize one-to-one
•Target by group:• Colleagues
• Customers
• Friends
•By Intent:• Holiday
• Nice to Know
• Network Outreach
Email Campaig
ns
Stay In
Contact
Target-able
Easy to Do
Low Cost
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Your Email
Make sure your email is always working for you.
Always have an email signature that includes whatever info is important to you.
If you have a website, include a pointer to it if appropriate.
Always communicate formally:
• Greeting• Body• Closing• Signature
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
DIRECT MAIL
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Direct Mail Campaigns
In an increasingly digital world, Direct (U.S. Post) Mail still has its place.
•Easy to personalize one-to-one
•Target by group:• Colleagues
• Customers
• Friends
•Very Professional, Formal
Direct Mail
Campaigns
Physical
Target-able
Easy to Do
Impress
Lingers
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Direct Mail Campaigns
Mailing lists come from any number of sources. They vary dramatically in cost and quality per contact
•Newspapers
•Associations
•Directories
Mailing ListsCrain’s Book of Lists• $350 – 3000 contacts• High Quality (5-10%
failure)• ~12¢/contact
Directory of Mgt Recruiters• $400 – 4000 contacts• Print form (you key in
~400)• Lower Quality (25%
failure)• ~$1.33/contact
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Direct Mail Campaigns
“Brand” Your Materials
You are presenting yourself as a solution to someone’s problem. You like your clothes to match. Your cover letters, resumes, and related material should match too.
•Common letterhead
•Same weight paper (e.g. all 24lb)
•Same color ;)
•Fountain pen for signature
•‘Live’ stamp; no postage machines
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
JOB BOARDS
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Job Boards
Job Boards are, in my opinion, a necessary evil. Statistics show <10% of all jobs are found through job boards.
•READ their privacy statements
•Watch how much info you provide
•You’ll Need Multiple Resume forms
• Plain text• Narrow Text• .DOC• HTML
•Sooner or later…’Rabbit’
Pro Con
Low Value: Flexible Roles
Privacy Concerns
100s of Job Boards
Lots of SPAMLow-Grade
Traffic
Visibility
Drive Some Good Traffic
Best for Discrete Roles
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
RECRUITERS
Copyright 2009 J. T. Pedersen - www.jtpedersen.net
Recruiters
Remember:•They work for the employer:
NOT YOU•They are paid by the employer
NOT YOU•Lower value in today’s market
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
NETWORKING!
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
“A network is an organized collection of your personal contacts and your personal contacts’ own contacts.”
Harvey Mackay, author of, “Dig Your Well Before You’re Thirsty.”
People fear networking…without realizing they’ve done it all their life.
Movie
Dinner
Gym
Personal Trainer
Service Shop
Motorcycle Dealer
If you’ve recommended a…
You’ve been networking!
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
What is it?Creating ConnectionsSharingReciprocatingNOT Job Searching
Prune Your Contacts dBase
Movie
Dinner
Gym
Personal Trainer
Service Shop
Motorcycle Dealer
If you’ve recommended a…
You’ve been networking!
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
Key goals:
•Meet people. Introduce yourself.
•Listen
•Have Your Own Story ready to go
•Quality time for a few; not the room
•Come away with new contacts
Business cards
Your calendar (planner, PDA)
To take quick notes
Your ‘30 second’ About Me story
Be prepared with
Don’t worry about meeting ‘every’ person at an event. You’re better off with (1) good contact, than a bunch of blank business cards.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
Social Networks
Not all networking groups will pan out for you.
Go to different ones, see which add value, which ones don’t, repeat as necessary!
Ann Arbor SPARK
AIIM.org (e.g. Data Mgt Pros)
Parties (pro or social)
Dinners
Sports venues
Motorcycle rallies
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
Online Social Networks
Incredible resources for finding people, lost colleagues…
Incredible resource for being found…
When you research a company, they’re excellent resources for finding people you know that may be able to help.
• www.linkedin.com• Professional networking
only
• www.facebook.com• Social networking
• www.twitter.com• Mental grunts ;)
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
The ‘Other’ Category
Track Your Job Search Expenses!
Mileage
Networking meals
Print Supplies• Inkjet/Toner Cartridges• Paper• Envelopes
Postage
Resume Writing Fees
Advertising, Agency Fees, & More
Talk to your accountant
Job Search expenses > 2% of your Adjusted Gross Income may be tax deductible.
Copyright 2009 J. T. Pedersen - www.jtpedersen.net
Time Is Precious
5% Job Boards 5% Recruiters10% email/Direct marketing80% Networking
Today, its all about:Who you know;
Who They know; and,What they know.
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
The ‘Other’ Category
Books to Read
• Harvey Mackay• ISBN-13: 9780385485463
“Dig Your Well Before You’re
Thirsty’
• Rick Frishman & Jill Lublin
• ISBN 1-59337-020-2
“Networking Magic”
• John Kotter• ISBN 978-1-4221-7971-0
“a sense of urgency”
• George Leonard• ISBN 0-452-26756-0“Mastery”
• Tom Peters• ISBN 0-375-40772-3
“The Brand You 50”
THANK YOU!J. T. Pedersen
jt@jtpedersen.net734.516.0139
Recommended