The Association of Professional Landscape Designers Annual PR Review

The Association of Professional Landscape Designers

2011 Public RelationsAnnual Report

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2011 Review Summary

• Advertising Value Breakdown • Features with a consumer focus• Placements with a trade focus • Social media coverage • Conference success

GMG helped APLD reach a new levelof awareness in 2011

Advertising Value Breakdown

GRAND TOTAL Reach 181 million

Ad Value $1.5 million

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GMG Delivered nearly $1.5 million in advertising value to APLD in the last 12 months

Category Circulation Advertising Value

NEWS 94,757,346 $282,879.72

TRENDS 2011 24,149,356 $418,227.56

EXPERT DESIGN TIPS 27,998,860 $476,338.58

Bloom IQ Story 33,877,389 $356,536.80

GRAND TOTAL 180,782,951 $1,533,982.67

Features with a Consumer Focus

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Consumer focus: Garden Design

Garden Design featured a 12 photo slide show of APLD winners, information about all three webinars and has APLD designed gardens under review for publication.

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Consumer Focused FeatureExpert Design Tips

Racking up 105 print placements and 763 web posts, Expert Design Tips had the legs to go far

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GMG 2011 Trend Report

APLD quoted and hot linked in 83 Print placements in consumer media and 860 Web hits

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Home Improvement Consumer Magazine

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3 Webinars listed with linksin Garden Design

3 Different Months

APLD Placements with a trade focus

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Trade Media Focus

APLD has made great strides in the trade media exposure

The successful mix includes: • Providing content • Pitching news personally • Sharing great photos

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Trade Magazine Covers

Ad Value:Priceless

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Total Landscape Care Full Page Coverage = $8,440 for each

Total Advertising Value = $16,880 -- More planned for 2012!

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Trade Websites Add Links, Value and Exposure

• Lawn and Landscape • Landscape and

Irrigation • Landscaping

Contractor • Lawn and Garden

Retailer• Irrigation and Green

Industry• Landscapeonline.com

Social media coverage

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Social Media Spreads the Word

• APLD Facebook page has 3693 members and Twitter 3526 followers

• Photos and posts engage readers and promote sharing

• GMG tweets, retweets, Facebooks and shares APLD news through social media

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APLD ….an active Facebook group

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APLD Featured in Dozensof GMG Blog Post

2011 International APLD Conference Success

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Cleveland Successes • Lawn and Landscape editor

attended the opening reception.

• Cleveland Plain Dealer published an article prior to conference.

• Plain Dealer photographer and reporter attended the conference, spoke with members and published a large piece in print and online.

• Bobbie Schwartz, FAPLD was written about post conference for one of her award winning designs in the Plain Dealer.

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Conference Coverage online and in print

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APLD Webinar Coverage Garden Design: http://www.gardendesign.com/calendar Green Profit : http://tinyurl.com/greenprofitpress Landscape & Irrigation:

http://tinyurl.com/landscape2011

Lawn and Landscape: http://tinyurl.com/landscapepressSpreading the word, sharing expertise and linking to

www.apld.org .

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Growing with APLD

With numerous hits across print, radio and social media, GMG is helping APLD reach new levels of engagement.

Advertising values for 2011 media hits reached over $1.5 million

In 2012 GMG will build upon this success

Your Reputation Is Our Mission

Susan@gardenmediagroup.comKathleen@gardenmediagroup.com

610-444-3040

2011 Garden Media Group