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For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one. In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.
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5 WAYS TO BUILD & SUSTAIN YOUR
EVENT BRANDLIZ KING
WHERE ARE YOU NOW?
WHERE DO YOU WANT TO GO?
STRATEGY
TWEET
Engage 1:1 with your target supporters
Run Contests/Offer Discounts
Create Twitter Lists
Consider Offerpop
Connect with your target audience
Post Pictures & Tag
Share success stories
Link to & promote similar causes
BLOG
Postling, Feb. 2011
Involve your biggest supporters
Use Interviews
Create an editorial calendar
Use series to sustain
SUPPORT
If you create communities, who will sustain them
when you get busy?
Think of what you already do
Create a schedule
Use 3rd party tools when possible
WHERE WILL I FIND THE TIME?
RECAPCreate a specific & measurable
strategy Build in Support for Success
Engage Your Supporters – Year Round
THANK YOU!Please Stay in Touch
Liz Kingliz@lizkingevents.com
http://www.lizkingevents.comTwitter: @LizKingEvents
Facebook: http://www.facebook.com/lizkingevents
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