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My 20 minute presentation about how to set up Google Analytics and how to define and measure your business golas. You can download some custom reports and advanced social segments in my accompanied blog post: http://traffichemy.com/measuring-success-with-google-analytics/
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Measuring success with
Aron Baczoni | Internet Marketing & SEO Consultant
How to set up analytics?
www.google.com/analytics/
How to set up analytics?
How to set up analytics?
How to set up analytics?
WordPress - http://yoast.com/wordpress/google-analytics/ by Joost de ValkDrupal - http://drupal.org/project/google_analyticsJoomla - http://extensions.joomla.org/extensions/
How to set up analytics?
How to set up analytics?
Standard Reporting -> Traffic Sources -> Search Engine Optimization
What is success?What do I need to measure?
Aron Baczoni | Internet Marketing & SEO Consultant
What is Success for you?
Why do you have a website?– to sell products and/or services– branding and positioning– build trust and credibility– market research– etc.
The why gives you the main goals you need to measure!
Selling products / services
• Which marketing methods promotions, social channels, and advertising work?
• Where to allocate marketing euros based on ROI
• How do my customers find me, where do my visitors really come from?
Measurment strategy for SEO & PPC
http://www.kaushik.net/avinash/paid-search-analytics-measuring-upper-funnel-keywords/
Creating golas in GA
Aron Baczoni |
@baczonihttp://traffichemy.com/blog/aron@traffichemy.com
Internet Marketing andSEO Consultant
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