IA Social Media: Creating a Multi-Platinum LinkedIn Profile

Mike O’Neilmoneil@integratedalliances.comwww.linkedin.com/in/mikeoneil

Lori Rufflruff@integratedalliances.comwww.linkedin.com/in/loriruff

ROCK Your Online PresenceWith LinkedIn®

1

Integrated Alliances (IA)

is not associated in any way with

LinkedIn®, Twitter®, Facebook®

“Connections” 27,000 “Followers” 27,000 “Friends” 3,000

Mike O’Neil

1,000 Rock Concerts

Founder, President, AuthorThe LinkedIn Rock Star!

“Connections” 13,000 “Followers” 26,000 “Friends” 2,000

Lori RuffIA Executive, Microsoft Certified Trainer

The LinkedIn Diva, Lifetime Rock Fan

Rock StarLinkedIn

Rock Stars

So, ya’ wanna rock?

Let’s Go!

The Cars, 1977

LinkedIn® Profile

• Your Identity on LinkedIn• Biography, Brochure or Ad− About you AND your organization

• Match the official company story• “Fit in” and STAND OUT

Think MARKETING and KEYWORDS

Who are you? -

The Who, 1978

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Profile Text

• Problem - No Spell Check on LinkedIn• Solution - Use Microsoft Word to write and store it

− Use MS Word and Compose, Edit, Copy, Paste * − Use Firefox that has a crude spell-checker

* The Word File is your MASTER TEXT

8© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

See Me, Feel Me – The Who, 1973

• Headshot ONLY – LinkedIn rules• White/Light background is best• Only 80 x 80 pixels (upload up to 4MB)• Crop the picture on LinkedIn• Camera phone photo is good enough!

Photograph –

Def Leppard, 1983

Picture-Photo

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• Display FULL name• Former/Maiden Name – use wisely• Lock determines who can see what

What’s Your Name? –

Lynyrd Skynyrd, 1977

Name

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Headline – Your Sound Bite

• Show in search listings, including GOOGLE• Your credentials• Might add E-Mail Address• 140 characters available, use 100+• Use Special Characters to improve readability

Kiss –

Shout it out loud, 1976

11© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

Status – What are you working on?

• NOT what are you doing RIGHT NOW• 120 characters, use 100+• Supports links e.g. http://www.mylink.com• Update it every 1-4 weeks as needed

Marvin Gaye –

What’s goin’ on, 1977

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Summary

• 2,000 characters allowed• Official Info about company• Info about you and your role• What makes you special?

Formatting Options:

– Bullets, spacing, ALL CAPS– Special Characters (•♦►)

Don’t stop thinking about

tomorrow -

Fleetwood Mac, 1977

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Specialties

• 500 characters available• List keywords using commas, bullets• (ACRONYMS are OK)

Formatting Options:

– Bullets, spacing, ALL CAPS– Special Characters (•♦►)

We’ve only just begun

– The Carperters, 1970

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Experience

• List all jobs, very little text• What the company does• Who you sell/sold to• Where you provided your services• Your role there and what made you special• Years are accurate enough

Are you experienced?

– Jimi Hendrix, 1967

Old Days –Chicago, 197515© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

Recommendations

• Shows credibility• Get 10-15 recommendations

− From co-workers, customers, partners

• Describe a project, use numbers• 3-4 sentences is plenty

I get by with a little help from my

friends –

The Beatles, Joe Cocker, 1960’s

You’ve got a friend – James Taylor, 197116© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

Education

• List all schools with little text• Include Professional Training

School’s Out – Alice Cooper, 1972

My old school –

Steely Dan, 1973

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Additional InformationWebsites

• Use all 3 you are allowed• Customize the label (Other)• Main Web site, Sub-Pages• Twitter or Facebook Page

2 out of 3 ain’t bad –

Meat Loaf, 1974

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Additional InformationInterests

• What you do when not working• Keep it simple• 1,000 Characters, Commas, are KEY,

The Real Me –

The Who, 1977

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Additional InformationGroups and Associations

• Don’t have to be a member• List both the name AND the ACRONYM• 1,000 Characters, Commas, are KEY,

A matter of trust –

Billy Joel, 1986

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Additional Information Honors and Awards

• Not critical to have it completed• Good place for business awards, not personal

David Bowie –

Fame, 1975

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Personal Information

THE place for phone, address, etc. Lock determines who can see what

Edit

View

Call me – Blondie, 1980

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Contact Settings

• Tell others When/If/How it is OK to contact you• Might include an E-Mail address• Select ALL 8 Options

I can’t go for that –

Hall & Oates, 1981

Stayin’ aliveBee Gees, 197623© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved

LinkedIn Groups

• Join at least 20 Groups• Allowed 50 Groups and 50 Subgroups• Join groups in your profession, geography• Join groups where customers/partners are• Click Logo OR Text to join from Profiles

Run with the pack –

Bad Company, 1976

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Thank You• Found this helpful?• Want/need help?– Online Business Presence Services– Profiles, Networks, Training– Speaking, Training, Conferences

• Add millions, connectwww.mikeisonline.comwww.loriisonline.com

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