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Presented at Future M here is a diagram on how to create your very own content map.
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education solution suggestion vendor selection implementation
PersonaHow
Engaged?1-5 Scale
Available Assets
Assets Needed
How Engaged?1-5 Scale
Available Assets
Assets Needed
How Engaged?1-5 Scale
Available Assets
Assets Needed
How Engaged?1-5 Scale
Available Assets
Assets Needed
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Step 1. Conduct a content audit. Step 2. Place assets in open cells under what assets do we have for each stage of the sales cycle.
Step 3. Check in with your sales team.
Step 4. Start to fill in the gaps.
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