DO GOOD (Better)

( B E T T E R ) DO GOOD

Ma#  Brooks/Noun  Project  

DO YOU HAVE AN IDEA HOW TO…

Feed one million starving children?

Fund an after-school program?

Get your family to volunteer on the weekend?

DW/Noun  Project   Stephen  Borengasser/Noun  Project  

The people with the biggest hearts often have the toughest time understanding why everyone

else does not care as much as them

The truth is, everyone else does NOT care as much as you do because

YOU ARE SPECIAL

Don’t get discouraged. Just get better at selling your

ideas.

HERE ARE 4 WAYS TO DO GOOD...BETTER

CREATE ANTICIPATION

Like this…

Make people wonder what will happen next…

BE PROVOCATIVE

Many social entrepreneurs are wasting their time,

because they can’t sell their

ideas effectively.

ASK QUESTIONS

COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?

Marina Abramović did, at the

MoMA in NYC.

Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina.

Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?

Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.

ADD SURPRISE, CONFLICT OR TENSION

TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION

MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS.

These tactics focus your audience’s attention.

They increase the odds other people

will care about your idea.

You don’t have to be an artist

to do this.

There are SO MANY cool tools

available to get attention.

...AND ATTENTION PAVES THE WAY TO MEMORY

Even if you are trying to save the world.

Focus their attention on what’s important. People remember just 10% of what you tell them...

So stick to 4 points, or less

The birth of a new idea is

always hard.

DO GOOD… BETTER

CREATE ANTICIPATION

BE PROVOCATIVE

ASK QUESTIONS

ADD SURPRISE, CONFLICT OR

TENSION

What do we want you to remember?

We’ll give you a second…

DO GOOD… BETTER

CREATE ANTICIPATION

BE PROVOCATIVE

ASK QUESTIONS

ADD SURPRISE, CONFLICT OR

TENSION

ABOUT THE AUTHORS

BRUCE KASANOFF How to do well by doing good Kasanoff.com

Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com

All photographs by Carolina Miranda (C-Monster/Flickr)

BE PROVOCATIVE…

AND START THE PROCESS ALL OVER AGAIN