Case Studies: redbox & SUBWAY Slimdown Challenge

Corporate social media consulting, training & tools

‘Advocacy’ Is Today's ROI

Case Studies

Objective

Gain Exposure For Video Game Rentals

Test Power of Social Media

Objective

Objective

what did we do?

strategy!

Objective

build your advocates!

Advocates

Objective

Come Join “redbox gamers federation!”

31 Custom links created28 Advocates given a handbook (For Facebook, Twitter etc.)

Objective

Fan Page Url FansVideo Games http://www.facebook.com/videogamer 31,977Google-Wave Wilmington, NC http://www.facebook.com/GoogleWaveWilmington 208UNCW http://www.facebook.com/pages/Wilmington-NC/UNCW/8357990919?ref=ts 7,823redbox http://www.facebook.com/redbox 179,283Jacksonville, NC: Home of Camp Lejeune and MCAS New Riverhttp://www.facebook.com/pages/Jacksonville-NC-Home-of-Camp-Lejeune-and-MCAS-New-River/140990738445 2,494Coast 97.3 - WMNX Wilmington http://www.facebook.com/coast973 1,842xbox 360 http://www.facebook.com/pages/XBox-360/8134907356 49,235Xbox 360 Live Gamercard http://www.facebook.com/Xbox.360.Live.Gamercard 94,105PS3 http://www.facebook.com/pages/PS3/16069682199 11,449PS3 http://www.facebook.com/pages/PS3/5718573068 286,180PS3 Network http://www.facebook.com/pages/PS3-Network/9384629636 7,855Nintendo Wii http://www.facebook.com/pages/Nintendo-Wii/7116262530 99,144

results“Ethical” Facebook Tagging, engagement, relationship building

771,595

Advocates with “Pools” of trusted friends

727

Objective

summary?

the haps

viral awareness – redbox games

Poss. marketing reach: 772,000+

ILM vs. RENO – 89% Clicks ILM

game rentals increased 5, 10, 65%+

Objective

advocacy = ROI

Objective

sell ticketsObjective

build weight loss awareness

Objective

what did we do?

strategy!

Objective

build your advocates!

Advocates

Objective

use your peoples…

Objective

Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends

Total – 21,049+

Objective

instruct your army!

$$$

Objective

create “buzz worthiness” create “buzz-worthiness”

Objective

launch sweepstakes, contest!

Objective

launch sweepstakes, contest! launch sweepstakes, contest!

Objective

launch sweepstakes, contest!

Objective

other viral tools…

stats!

ROI?

Objective

numbers don’t lie…

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Registration page U

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71%

results?

That’s me!

top 5 takeaways

1. research target audience (Facebook groups etc)

2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure

advocacy = ROI

Talk+Trust=

Transaction

Corporate social media consulting, training & tools

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