Public-‐Private Partnership in India: A Need for breakthrough in Wheat Produc:on

 Public-­‐Private  Partnership  in  India-­‐  

a  Need  for  breakthrough  in  Wheat  Produc:on    

Gurdev  Singh,  O.P.  Shringi  and  Vineet  Kumar    

 Wheat:  Area,  Produc:on  and  Produc:vity    in  India    

Produc:vity  of  Wheat  Growing  States  in  India  

Source:  DWR  E  NewsleJer  2013      

Wheat  -­‐Seed  Replacement  Over  Years  

                           Source:  Seednet.gov.in,  2014  

13 13 1316 18

2225

27

32 33 33

0

5

10

15

20

25

30

35

00-­‐01 01-­‐02 02-­‐03 03-­‐04 04-­‐05 05-­‐06 06-­‐07 07-­‐08 08-­‐09 09-­‐10 10-­‐11

SRR  (%)

Cer:fied/Quality  Seed  Distribu:on  of  Wheat  (1983-­‐2012)  

Public  Sector  Organisa:ons  

•  51  ICAR  Ins*tutes  •  Directorate  of  Wheat  Research  •  17  Na*onal  Research  Centres  •  79  AICRPs/AINPs  •  634  Krishi  Vigyan  Kendras  (KVK’s)  •  56  State  Agricultural  Universi*es  •  16  SSC  (State  Seed  Corpora*ons)  •  22  Seed  Cer*fica*on  Agencies  •  104  Seed  Tes*ng  Laboratories    

 Role  of  Private  Sector  in  Wheat  Seed  Market    •  Seeds  mul*plica*on  and  distribu*on  of  public  varie*es  

•  Approx.400  private  seed  companies,  35%  involved  in  wheat  seed  produc*on/  marke*ng  

•  Private  sector  accounts  for    53  %  of  market  in  terms  of  turnover  

Role  of  Private  Sector  –  Contd.  

•  Private  sector  started  seed  business  without  their  own  R&D,  i.e.  Produc*on  &  Marke*ng  of  Public  Varie*es  

•  With  PVP  policy  enforcement:  –   Large  private  companies  and  MNC’s  entered  the  seed  business  –   Private  sector  has  also  started  focus  on  Self  Pollinated  Crops  

•       Private  companies  like  DCM  SHRIRAM  LTD  providing  complete  package  to  the  farmers  viz.,  Seeds,  Fer*lisers,  Crop  Care  Chemicals,  PGR  &  Crop  Advisory  Services  

Strengths  of  Private  Sector  

•  Market  Focused  R  &  D  •  Global  access  to  technological  developments  •  Professional  Management  •  Growth  Oriented  

Marke:ng  of  Public  Varie:es  -­‐  Problems  of  Private  Sector  

•  Compared  to  other  crops,  wheat  business  is  not  very  aarac*ve  

•  Compe**on  for  Seed  Cost  as  government  provides  subsidized  seed  

•  Difficult  to  calculate  demand  forecast  (Losses  on  unsold  Stocks)  

Complimentary  Roles  of  Public  and  Private  Sector  in  India  

Public  Private  Partnership  Areas  §             Private  Distribu*on  of  Public  Technology  §             Private  support  for  Public  Research  §             Public-­‐Private  collabora*ve  research    §             Public-­‐Private  Partnership  in  Marke*ng  &  Extension  

 DCM  SHRIRAM  Ltd.  On  Growth  Path  

•  Started  R  &  D  in  2000  •  Released  two  varie*es  in  2009  from  CIMMYT  material  •  Super  152  &  Super  172  suitable  for  NWPZ  &  EZ  •  Super  111  released  in  2012  for  CZ  from  in-­‐house  R&D    

Crop  Season   Quan:ty  (tons)  2009-­‐10   70  2010-­‐11   700  2011-­‐12   4500  2012-­‐13   12500  2013-­‐14   17000  

 Proprietary  Varie:es’  Sale  –  Share  of  Private  Companies  2013-­‐14  

% market Share

DCM  SHRIRAM’s  Field  Product  Promo:on  Ac:vi:es  

Crop  Shows/Field  Days  

2010-­‐11   2011-­‐12   2012-­‐13  

Events   No.of  Farmers    

Events   No.of  Farmers    

Events   No.of  Farmers    

1955   111904   3570   214597   5105   301010  

Glimpses  Product  Promo:on  Ac:vi:es        

Glimpses  Product  Promo:on  Ac:vi:es  

SUPER  -­‐111  Recognised  by  Ministry  of  Agriculture  

New Delhi, February 10, 2014

Fast  Delivery  System  of  New  varie:es    

•  During  variety  Iden*fica*on,  breeders  should  have  at  least  50  tons  seed  to  kick  start  the  mul*plica*on  

•  Adop*on  of  low  seed  rate  in  the  ini*al  phase  ~70-­‐80%  of  recommended  rate    

•  Ini*al  marke*ng  in  small  packets  to  reach  in  larger  geographies  

Thanks  

Factors  Affec:ng  Varietal  Adop:on  

•  Availability  of  well-­‐iden*fied  and  adapted  varie*es  •  Adequate  produc*on  •  Demand  Forecast  •  Market  Intelligence  •  Transport  and  Storage  arrangements  •  Quality  control  program  •  Publicity  &  Promo*on    

Seed  Distribu:on  System  in  India  

STATE  SEED  CORPORATIONS   AGRICULTURE  DEPARTMENT  

DEALERS   SOCIETIES  SALE  COUNTERS   SCHEMES   MINI  KIT  

FARMERS  

KRIBHCO  

AGRICULTURE    UNIVERSITY  

FARMERS  COOPERATIVES  IFFCO  

DEALERS   PRIVATE  SECTOR  

SELF  SALE  

NSC  

SAU’S   ICAR  (DWR)  

Glimpses  of  Lab  to  Land  Ac:vi:es