Social Selling - from a seller perspective

89% of all costumers starts a buying process with a search

engine

90% of C-level executives said they “never” respond to cold calls or e-

mail blasts.

the new purchase process

costumer journey

trust

the seller and buyer has become more equal

48,6% checks out vendor companies’ trough the sellers

LinkedIn profile46,0% search for potential

vendor companies on LinkedIn44,1% found potential vendors’

trough common LinkedIn contacts

Status quohttps://www.likedin.com/sales/ssi

Establish your professional brandFind the right peopleEngage with insightsBuild relationships

you are a branddefine yourself as a person and as professional

what do you want people to relate you to? which values do you have? Strengths and passions?

what have you accomplished? What makes you unique? customer centric – be costumer minded in your profile

is it something that your costumers and you have in common?

What does it take to build you as a trusted advisor?

make noice

hello world

content70% about the industry

Content that can affect choices and content of interest in your contacts.

20% about you companyOfficial content from marketing and others.

10% about yourself Your views, opinions and your personality.

timingTuesday to Thursday

Late morning and the last hour at work

Make a comment. Greater effect.

Register what’s working.

Listen to you costumers

Like, Comment, follow up new invitations and messages

who has been on your profile

outside LinkedIn: new projects, expansion, structural changes, new

hirers etc.

contactGet an introduction – connect with your

co-workers.

Do you have anything in common? Join groups of interests, alumni etc.Have a reason to contact and

always focus on value

the social mindset. you must give before you can expect something in return.