Sales presentation strategy

SALES PRESENTATION STRATEGYPRESENTING LION BROTHER’S PRODUCTS

A Better Conversation

Begins with Providing

Our Sales

Professionals with

Standardized

Marketing Tools. A Stress Free, Streamlined

Approach to Presenting Lion Product at a Global and

National Level.

A TRIFECTA PRESENTATION▪ Presenting With a Portfolio

▪ Professional Confidence ▪ Customizable For Each Client▪ Spec Pack and Sample Integration

▪ Leave It Behind▪ Fuel Creativity with Our Product▪ Simple, Functional, Elegant▪ Customizable

▪ Garments▪ Standardized Sample Garments▪ Garment Presentation

LET LION ROAR!

PRESENTING WITH A PORTFOLIO▪ Presenting With a Portfolio

▪ SCREWPOST PORTFOLIO▪ A sleek, modern approach to presenting

samples

▪ Many sizes, and colors available

▪ Branding, can be engraved or silk screened with our logo

▪ Pages are interchangeable

▪ Portfolio is reusable

▪ Expandable

▪ SUB PAGES▪ can be made in house

▪ Include sample space, spec pack information, and Lion logo branding

▪ Sales can create customizable books per client per presentation

▪ Self creating sample library

LEAVE IT BEHIND▪ Leaving Samples with a

Customer▪ Fuel Creativity

▪ Designers have access to product samples, fabric samples, to swatch out their designs

▪ Stored in sample room, or trim library, a constant reminder

▪ GLOBAL▪ Global sport companies requesting trim

trend releases receive a screwpostportfolio (Adidas, Nike, Puma, Under Armor)

▪ NATIONAL▪ Sales will create their own customized

envelope of loose samples to leave behinds after presenting with their screwpost book

▪ Samples/swatches will be placed in durable, customizable plastic flap portfolios

GARMENTS▪ Merchandising & Sales Presentation

▪ STANDARDIZED SAMPLE GARMENTS▪ All samples will be shown on one of a few selected

styles

▪ Color selection will be narrowed to a select few that best show our samples

▪ Sample sizing:▪ Men’s samples will be shown on a Medium

▪ Women’s samples will be shown on a Small

▪ Standardized sizing for heatseal sample work will also apply

▪ SALES PRESENTATION▪ Only a select few samples will be shown on

garments

▪ Garments will be presented to the customer folded and placed on a table OR if available hanging up on a rack

CLIENTS WILL HAVE 3 POINTS OF FOCUS DURING A SALES PRESENTATION:

THE SALES PROFESSIONAL

THE PORTFOLIO PRESENTATION

THE GARMENT SAMPLES

LET’S FOLLOW UP▪ It’s a Digital World

▪ EMAIL▪ All sales people should access to a PowerPoint or

PDF recap of their presentation. This would be emailed as part of a client follow up.

▪ DIGITAL MARKETING▪ Utilize one of the many email services like

Constant Contact, or Mail Chimp.

▪ Standardize an Lion email template.

▪ Virtually send releases of new techniques, materials, and concepts

▪ Pique interest and get meeting requests

SOURCES AND PRICING▪ Screwpost Portfolio

▪ Source: dickblick.com

▪ PINA ZANGARO SCREWPOST BINDERS

▪ 15281-2007 Bex Black Plastic 11”x17” PRICE: $59.50

▪ 15268-1117 Machina Satin Aluminum 11”x17” PRICE: $80.75 ▪ 15268-1117 Machina, Imprinted Satin Aluminum 11”x17” PRICE: $141.95

▪ 15265-1017 Tera Hardboard, Aluminum Hinge 11”x17” PRICE: $68.00 ▪ 15265-1017 Tera, Imprinted Hardboard, Aluminum Hinge 11”x17” PRICE: $129.20

▪ 15229-1391 Vista Mist Translucent Acrylic, Aluminum Hinge 11”x17” PRICE: $74.80▪ 15229-1391 Vista Mist, Imprinted Translucent Acrylic, Aluminum Hinge 11”x17” PRICE: $136.00

BEX

MACHINATERA

VISTA MIST

SOURCES AND PRICING▪ Plastic Envelope File

Source: jampaper.com

▪ Hard Envelope File with Tuck-In Closure Clear 9.5” x 12.5” x 0.5” PRICE: $7.50(Business card slot)

▪ Clear Frost Flap Portfolio Clear Frost 9.5” x11.9” x 0.25” PRICE: $10.00

▪ Big Portfolio with Tuck Flap Clear Grid 10” x 13.5” x 1.75” PRICE: $7.00

▪ Custom Frosted Plastic Portfolio Clear Frosted 9.5” x 12.5” x 1” PRICE: Wait for Quote

Hard Envelope Clear Frost Flap Big Portfolio Custom

▪ Women’s Garments

▪ Source: alphabroder.com

▪ 3607 (4.5oz Junior’s Fine Jersey V-neck T-Shirt) Black, White, Hot Pink, Aqua PRICE: Call

▪ 884L (4.5 oz Anvil Ringspun Long Sleeve T-shirt) Black, White, Charcoal PRICE: $11.02

▪ 887L (Anvil Ringspun Long Sleeve Hooded) Black, White, Charcoal PRICE: $16.60

▪ 3763 (LAT Full Zip Hoodie) Black, Smoke, Hot Pink, Colbalt PRICE: $27.30

SOURCES AND PRICING

3607 884L 887L 3763

▪ Men’s Garments

▪ Source: alphabroder.com

▪ 5280 (5.2oz Hanes ComfortSoft Cotton T-shirt) Black, White, Smoke, Navy PRICE: Call

▪ N3165 (A-4 Long Sleeve Performance Crew) Black, Graphite, Navy PRICE: $10.72

▪ 16130 (8 oz Fruit of the Loom 50/50 Pullover) Black, Heather, Royal, Red PRICE: $20.24

▪ 16230R (8 oz Fruit of the Loom 50/50 Full Zip Hood) Black, Heather, Royal, Red PRICE: $27.30

SOURCES AND PRICING

5280 N3165 16130 16230R

SOURCES AND PRICING▪ Digital Marketing

▪ MailChimpSubscribers Emails/mo Cost/mo

0-2,000 12,000 FREE

0-500 UNLIMITED $10

501-1,000 UNLIMITED $15

1,001 - 1,050 UNLIMITED $20

1,051 – 1,150 UNLIMITED $25

▪ Constant ContactPer Month Basic Essential Ultimate0-500 Contacts $20 $45 $195

501-2500 Contacts $35 $60 $245