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Financial AdvisorOnline Market Analysis
Why Google?
90% of people search online when looking for goods or a service
If you don't display in the top 3 results, then the chances of the person searching for the service you offer clicking on your site
are very slim
Where is the safest place to hide a dead
body?
On page 2 of Google's search results!
What is Google Adwords?
• Measurable and flexible
• Faster than SEO
• More Engaging
• Allows you to control your advertising cost
• Helps you beat your competitors
The worlds most perfect advertisement
Adwords vs Organic
I already show up for my keywords on organic search, why do I need Google Adwords?
Research has found that if you show up top of a google search there is a 50% chance that the person will click on your website, if you show organically and with an ad that increases to a 90% chance
Google organic changes, you may be top today... But you may not be top tomorrow. Adwords allows you
to constantly be visible on Google's first page
Here are some of the most popular search terms that you don’t show up for:
“financial advisor cork” – 20 searches in Cork each month“mortgage brokers cork” – 40 searches in Cork each month“mortgage broker cork” – 20 searches in Cork each month
“pension” – 40 searches in Cork each month“life assurance ireland” – 20 searches in Cork each month
“independent financial advisers” – 10 searches in Cork each month
With those 6 keyword examples that is 150 potential
customers that you are losing every single month
because they can’t find you!
Where was the safest place to hide a dead body?
Who appears on the first pages currently?
completefinancial.ieodmfinancial.ie
abm.ie
Fmlfinance.com
Mcgfinancial.ie
imc.iebarrettfinancial.ie
How many potential customers search for Finanical Planners in Cork?
Almost 2,000 potential customers EVERY SINGLE MONTH
• If you could get 10% of those people to become customers, how much would it be worth to your business each month?
• How about just 1%?
Categories they search for
Financial Planning
Mortgages
Retirement
Assurance and Protection
So what do you need to do now to win their business?
You need a well managed google adwords campaign so that:
• Potential customers can find you • No money is wasted on bad keywords
• You don’t have to spend your time worrying how to figure out the internet, you just have to answer the calls from all the new clients that it will bring you
And who is going to bring all of these customers to your business?
For more info go to www.smbclix.com
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