The 21st Century Florist: Developing Brand - Locally, Regionally, Globally

The 21st Century Florist Webinar

Hosted by Alex Frost

TitleOur Presenter Today

Alex Frost owned, operated and managed retail floral operations in the US and Canada with over 10 million dollars in sales. He is the founder of several floral technology companies and ventures, including QuickFlora.

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• Roll back to 1916

• The golden age of the retail flower business!

The 20th Century Florist

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Fast Forward to 2016

• Oh boy…

• Supermarkets

• The Internet

• Major Order Gatherers

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Venture Backed Flower Players

• H Bloom www.hbloom.com

• BloomThat www.bloomthat.com

• Bouqs www.bouqs.com

• BloomNation www.bloomnation.com

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What is a 21st Century Florist?

• Pick you battles carefully

• Avoid mass market work

• Use technology as much as possible

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Which shops are succeeding?

•Those that focus on a specific niche

•Those that avoid discounted orders

•Those that maximize the use of technology

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Make a profit each month

• No excuse to make money just three months of the year

• Adjust your shop payroll and COGS for weekly virtual income statements

• Don’t settle

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Examples of leading technology

• real time delivery confirmations

• pictures and signature capture with each delivery

• paperless operations

• tablets for production staff

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Does your system text you?

• When an order is late?

• Still using paper?

• When you lost money on delivery?

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Make 10-15% more on delivery

• stop using flat rates for all orders

• copy the Fed Ex model

• give customers more options-they will appreciate it!!!

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Still Printing Paper?

• Less errors with no paper

• More cost savings

• Less orders to lose

Cost of Phone orders?

• average cost is $7 per phone order

• encourage online ordering

• save yourself a lot of money and hassle

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Let’s recap the savings!

• Paperless adds $30,000 a year

• Variable delivery option adds $14,000 a year

• Encouraging online versus phone orders save another $14,000 per year

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In Closing

• We want every flower shop owner to feel fulfilled in their work and create the life that they deserve!

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Phone: 800.210.8670quickflora.com