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BIG BREAKFAST: PIPPA CONSUMER
#retailoasis
CO-DIRECTOR, RETAILOASIS
CONSCIOUS CAPITALISM
RETAIL-AS- A-SERVICE
SILICON VALLEY EFFECT
REBIRTH OF CREATIVITY
CONSCIOUS CAPITALISM
“IT USE TO BE THAT THE ONLY THING THAT MATTERED WAS THE SHAREHOLDER AND THE
BOTTOM LINE…
NOW WE WANT GREATER PURPOSE IN LIFE.
IF WE COULD GET EVERY BUSINESS TO ADOPT A PROBLEM IT WOULD SOLVE BIG THINGS FOR THE WORLD. IF WE DON’T DO THINGS LIKE THIS, WE
LEAVE IT TO GOVERNMENT AND THE SOCIAL SECTOR - IT WON’T GET MUCH BETTER”
#retailoasis
“LONG-TERM THINKING IS MORE IMPORTANT THAN SHORT-TERM.
THE QUESTION IS HOW DO WE MAKE SURE WE’LL BE AROUND IN THE NEXT 100 YEARS?”
CEO, IKEA North America
#retailoasis
‘IT’S NOT MILLENIALS, IT’S A HUMAN MOVEMENT - WE’RE HOLDING
ORGANISATIONS ACCOUNTABLE TO THE COMMUNITIES THEY WORK WITH’
500 START-UPS
#retailoasis
BUSINESSES RE-ORIENTING THIS WAY ARE OUTPERFORMING…
TOTAL RETURN
15 YEARS 10 YEARS 5 YEARS 3 YEARS
FoE* COMPOSITE *CONSCIOUS BIZ 1681% 410% 151% 83%
GOOD TO GREAT COMPANIES 263% 176% 158% 222%
S&P 500 118% 107% 61% 57%
n.b. FOR composite includes Amazon, Starbucks, Ikea, Whole Foods, Nordstrom, Costco, REI, Ebay, Wegmans, Chipotle, L.L. Bean, Container Store, Trader Joes, New Balance, Patagonia etc.
#retailoasis
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REFORMATION, SOHO
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#retailoasis
“IT’S NOT ONLY OUR JOB TO PROVIDE CLOTHING TO WOMEN BUT ALSO TO LET THEM KNOW HOW MUCH
POWER THEY CAN HAVE IN THE FIGHT AGAINST TRADITIONAL FASHION PRACTICES.
I HOPE THAT MOVING FOWARD SUSTAINABILITY ISN’T SEEN AS AN ADDED BONUS FOR COMPANIES. IT SHOULD
BE THE STANDARD”
YAEL AFLALO, FOUNDER & CEO
#retailoasis
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WHOLEFOODS, BKLN
WHO’S DOING IT WELL?
WHOLEFOODS AND GOTHAM GREENS
#retailoasis
“HOW WOULD I FEEL IF WHAT I’M DOING RIGHT NOW IS WRITTEN UP ON THE FRONT PAGE OF THE WALL STREET JOURNAL OR THE NYT OR IF IT IS ON TV? WOULD I STLIL
DO IT?…THIS IS A USEFUL EXERCISE BECAUSE WE SHOULDN’T BE EMBARRASSED OR ASHAMED OR
ANYTHING WE DO”
JOHN MACKEY, FOUNDER WHOLEFOODS MARKET
#retailoasis
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SWEETGREEN
WHO’S DOING IT WELL?
SWEET GREENS
#retailoasis
WHAT THIS MEANS:
BE A STEP AHEAD OF THE
CUSTOMER
NOT CSR BUT BUSINESSES A
FORCE FOR GOOD
BE CAUGHT DOING THE
RIGHT THING
#retailoasis
THE SILICON VALLEY EFFECT
#retailoasis
RETAIL HAS TRADITIONALLY FOLLOWED A DERIVATIVE MODEL - WHAT WORKED IN ONE COUNTRY WAS THEN MADE TO WORK OR COPIED IN ANOTHER COUNTRY.
WE SEE COMPETITION AS VALIDATION - IF THEY’RE DOING IT WE MUST DO IT TOO.
#retailoasis
“WHEN LOTS OF PEOPLE ARE TRYING TO DO THE SAME THING
THAT’S THE DEFINITION OF INSANITY”
PETER THIEL, FOUNDERS FUND
#retailoasis
WE ARE MOVING FROM GLOBALISATION TO TECHNOLOGICAL PROGRESS - WHERE THE COMPETITION
DON’T EVEN THINK OF THEMSELVES AS RETAILERS
#retailoasis
“OUR VISION AT AMAZON IS TO BE THE WORLD’S MOST CUSTOMER-CENTRIC COMPANY. WE DON’T VIEW OURSELVES
AS A BOOKSTORE OR A MUSIC STORE”
JEFF BEZOS, FOUNDER/CEO
#retailoasis
“THE EXPECTATION FOR GREAT CUSTOMER SERVICE IS BEING SET BY DIGITAL NOT STORE. FROM THE TOP
DOWN WE LOOK AT THE DIGITAL POINT-OF-VIEW AND HOW THAT WILL EFFECT HER EXPERIENCE”
REBECCA MINIOFF, FOUNDER/CEO
#retailoasis
“TO WIN YOU NEED GREAT TECHNOLOGY AND THE BEST ENGINEERING TEAM”
MIKE MCNAMARA, TARGET CIO
#retailoasis
⁃ Amazon Alexa in home ⁃ Warby Parker ⁃ Glossier ⁃ Outdoor Voices
AMAZON ALEX @ CES
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WITH ALEXA THERE IS “AN
AMAZON CASH REGISTER IN
EVERY HOUSE IN THE COUNTRY”
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GLOSSIER, NYC
WHAT THIS MEANS:
DON’T DEFINE YOURSELF BY
‘RETAIL’
IF EVERYONE’S DOING IT THINK
AGAIN
INVEST IN TECH OVER ‘COPYING’
RETAIL-AS-A-SERVICE
pre-internet now emerging
PRODUCT EXPERIENCE SERVICES
EMERGING MILLENNIAL
GENERATION - NO NEED TO OWN
MINDSET
CONSCIOUS CAPITALISM
THE SILICON VALLEY EFFECT
ONLINE COMMODITISING PRODUCT + PRICE
RETAIL-AS-A SERVICE
RENT THE RUNWAY
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This is taking where what's happening in tech and applying it to retail.
TRUNK CLUB
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WHAT THIS MEANS:
SMALLER STORE
FOOTPRINT
STORE AS SHOWROOM
NOT PLACE OF PURCHASE
DESIGN AROUND
SERVICE NOT PRODUCT
REBIRTH OF CREATIVITY
WE LIVE IN A TIME OF COMMODITISATION.
YOU CAN OVERCOME THIS THROUGH STRONG AND EDITED CREATIVE DIRECTION - OR SAID ANOTHER
WAY NOT BEING EVERYTHING TO EVERYONE
“THE THING WE SELL AT OUR RESTAURANT IS AVAILABLE AT EVERY OTHER RESTAURANT…IF
YOU’RE SELLING STUFF YOU’LL BE IN A COMMODITY HEAP. YOU NEED A FLAVOUR OR A THREAD - TO BE A
GOOD EDITOR’
DANNY MEYER, CEO UNION SQUARE HOSPITALITY
TITLE
BARNEY’S DOWNTOWN
TITLE
LULULEMON LAB
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WHAT THIS MEANS:
CREATIVE DIRECTION IS
KEY
NOT ALWAYS ‘MEASURABLE’
STAND FOR SOMETHING DON’T COPY
CONSCIOUS CAPITALISM
RETAIL-AS- A-SERVICE
SILICON VALLEY EFFECT
REBIRTH OF CREATIVITY
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