Retail Is Detail Presentation on how brands are leveraging Pop-Ups in Shopping Centre's
Preview:
Citation preview
- 1. DATE | APRIL 22nd 2015 A CURTAIN CALL FOR POP-UP STORES
& MALL OPERATORS How brands are leveraging Pop-Ups in Shopping
Centre's
- 2. THE POWER OF POP-UP On how a brand can benefit from
Pop-Ups
- 3. and then I got a call from CASTELLO
- 4. Se7en - Creative Powerpoint Template 4 Table of Contents 7)
Video Opening Babylon of the 1st Pop-Up 5) Our Brief From Castello
6) How we did it and the challenges! 3) Why Malls Should Embrace
Pop-ups 4) An Example Of An Event Based Pop-Up. 1) Intro Got A Call
From Castello Cheese! 2) What Is A Real Pop-Up, Anyway? 8) Handover
Francesco Leone
- 5. Se7en - Creative Powerpoint Template 5 Quote JLL Drag your
map here If new products can come and go, why can't stores? This is
the premise behind the Pop Up phenomenon that has taken over the
world of retailing.
- 6. Se7en - Creative Powerpoint Template 6 Why Malls Should
Embrace Pop-ups image 1) To Introduce New Retail Concepts And
Brands 2) To Move E-tailers From Clicks To Bricks 3) To Introduce A
New Brand / Product / Service
- 7. Se7en - Creative Powerpoint Template 7 Why Malls Should
Embrace Pop-ups image 4) To Create Unique And Experiential Events
5) To Create Museum Quality Exhibits 6) To Create a buzz / Garner
PR / Generate revenue
- 8. Se7en - Creative Powerpoint Template 8 A UNIQUE POP-UP
MUSEUM EXHIBIT A Van Gogh Museum Pop-up Experience A HIGH END
POP-UP EXPERIENCE THAT WILL INSPIRE YOU Seduce your mall visitors,
whilst honoring 125 years of the master's inspiration..
- 9. Se7en - Creative Powerpoint Template 9 A UNIQUE POP-UP
MUSEUM EXHIBIT A Van Gogh Museum Pop-up Experience Specially
tailored product merchandise, make the experience complete
- 10. Se7en - Creative Powerpoint Template 10 Our Brief From
Castello Castello Cheese Pop-Up Store We were asked to create a
design and develop a Castello Specialty Cheese Pop-Up Store in line
with the outcome of their extensive consumer research. Drag your
map here
- 11. Se7en - Creative Powerpoint Template 11 Our Brief From
Castello Castello Cheese Pop-Up Store The Pop-Up store Design
needed to reflect the likes and dislikes of their Castello Consumer
profile. Drag your map here
- 12. Se7en - Creative Powerpoint Template 12 Our Brief From
Castello Castello Cheese Pop-Up Store It needed to be a complete
shopping experience that could serve as a possible starting point
for further international retail development of business to
business as well as b2c. Drag your map here
- 13. Se7en - Creative Powerpoint Template 13
- 14. Se7en - Creative Powerpoint Template 14
- 15. Se7en - Creative Powerpoint Template 15
- 16. Se7en - Creative Powerpoint Template 16 How We Did It and
the Challenges We Faced Castello Cheese Pop-Up Store We had to
overcome many challenges in the countries we travelled to with the
Pop-Up Roadshow Drag your map here
- 17. Se7en - Creative Powerpoint Template 17 How We Did It and
the Challenges We Faced Pop Ups need to look & feel like a
permanent store, but must be Drag your map here 1) Modular fit out-
dimensions and locations vary greatly for pop ups 3) Must not alter
the spaces/locations in any structural way 2) Easy to assemble and
dis-assemble due to limited time lines for pop ups 4) Be re-usable
without too many touch up expenses 5) Affordable, Turnkey &
Merchandised/Staffed/Trained and ready to Pop
- 18. Se7en - Creative Powerpoint Template Drag your map here 18
How We Did It and the Challenges We Faced
- 19. Se7en - Creative Powerpoint Template Video Opening Babylon
of the 1st Pop-Up 17
- 20. Se7en - Creative Powerpoint Template 20 Table of Contents
7) Contact 5) Why We Did It 6) Results 3) Events 4) What We Did 1)
Consumer Interaction! 2) PR & Marketing
- 21. Consumer Interaction
- 22. PR&Marketing
- 23. Experiential, Event Based EAT THE ART 17
- 24. 1) BIG IDEA CAMPAIGN 2) WORKING THROUGH THE LINE 3)
EXECUTED RELEVANTLY LOCALLY What We Did
- 25. WhyWeDidIt
- 26. Earned Media Summary Total Placements Total Impressions 316
23,933,547* *All coverage was comprehensive of the stores
activities and offerings. UK 14,000,000 impressions before press
event
- 27. KEY SOCIAL METRICS Total Social Impressions: 1,735,240
Twitter Impressions: 1,254,228 Facebook Impressions: 481,012 Total
Posts: 65 Number of Castello Facebook Posts: 22 Number of
@CastelloUSA Tweets: 32 Number of @CastelloUSA Instagram Photos:
11
- 28. RESULTS Reshaped discussion with retailers locally making
Castello the cheese experts Got permanent Merchandising on the
agenda and rolling Sold 40t of cheese as a one off in one meeting
with Publix in the pop-up store Got retailer tastings and
excitement around new possible listings and early seeding of 2015
plan Could share consumer insight and inspiration to retailers from
the store
- 29. Se7en - Creative Powerpoint Template 29 Contact Info A
CURTAIN CALL FOR POP-UP STORES & MALL OPERATORS How brands are
leveraging Pop-Ups in Shopping Centre's Tel +31 654988843 Email
Info@retail-is-detail.com Internet www.retail-is-detail.com A
Presentation By Retail Is Detail 2015