Retail Indaba: Make Your Store Social

Make your store social Retail Indaba 2014

Dr Sarah Brittensarah.britten@labstore.co.za@LabstoreSA

AN INTRODUCTION

BE USEFUL OR INTERESTING. PREFERABLY BOTH.

(IF YOU CAN’T BE EITHER, YOU’RE TOAST.)

AN INTRODUCTION

ON THAT POINT...

OVERVIEW

THE USEFUL:HOW TO MAKE YOUR BRICKS AND MORTAR STORE MORE SOCIAL

THE INTERESTING:WHAT CAN BE DONE – MOVE CASE STUDY FROM AUSTRALIA

OVERVIEW

WHY MAKE YOUR STORE MORE SOCIAL

WHAT’S POSSIBLE

WHAT YOU CAN DO RIGHT NOWOptions for smaller independent retailersOptions for big retailers

OVERVIEW

THIS IS ONE WAY TO DO IT…

OVERVIEW

WHY MAKE YOUR STORE MORE SOCIAL?

OVERVIEW

WHY MAKE YOUR STORE MORE SOCIAL? AwarenessSocial proofIncentive to walk in

OVERVIEW

OVERVIEW

WHY BRICKS AND MORTAR FITS BEAUTIFULLY WITH SOCIAL

Because we need things to talk about. And talking about real things still matters.

OVERVIEW

WALMART IS PROBABLY THE MOST SOCIAL STORE OF ALL.

OVERVIEW

PR AND SOCIAL ARE A NATURAL FIT.

MOVE CASE STUDY

MOVE CASE STUDY

MOVE CASE STUDY

MOVE CASE STUDY

MOVE CASE STUDY: BLOGGERS

MOVE CASE STUDY

OVERVIEW

5 SOCIAL-FRIENDLY THINGS YOU CAN DO TODAY1.Invite influencers to your launch. Make sure your launch has a hashtag. 2.Talk to people who tweet about you. Acknowledge them. 3.Create Instagram-worthy in store displays. Encourage photography and sharing. 4.Track shoppers who visit your store and interact with them. Alert them to new stock via social CRM. 5.Theme the year in ways that trains consumers and then shoppers to look out for what you are up to.

OVERVIEW

IDEAS FOR LARGE RETAILERS

1.Integrate social into CRM

2.Use dwell time and queuing as opportunities to engage

3.Collaborate with brands to produce campaigns that enhance the shopper experience

4.Bring personality into the interaction

OVERVIEW

LEFT FIELD IDEAS

1.Incentivise shoppers to look for clues in your store – a kind of Twitter and Instagram treasure hunt2.Host a tweet-up in your store3.Or a livetweeted guided shopping trip4.An Instagram or iPhoneography challenge in-store

THANK YOU

Dr Sarah Brittensarah.britten@labstore.co.za@LabstoreSA