View
192
Download
1
Category
Preview:
Citation preview
M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition among supermarkets, the business has grown exponentially and has spread across convenient locations to make retail shopping truly a “customer’s delight”.
ABOUT
MK Retail targets middle and upper middle class customers
The large and growing young population is a preferred customer segment
MK Retail specifically targets working women and home makers who are the primary decision makers
CUSTOMER SEGMENTATION
Value pricing Promotional pricing #psychological discounting #special event pricing Differentiated pricing Bundling
M.K Retail Promotional Video
Recommended