Macro trends in retail

and their impact on Malls& Department stores

Frank-Matthias KuntermannABC S.A.L

Macro trendsin Retail

BIFEX 2016

Something is happening:

RetailDynamicFramework

GLOBAL DRIVERS

MACRO TRENDS

FUTURE RETAIL PRIORITIES

123

GlobalDrivers

1.

Six Global Drivers, which are overarching social, cultural, economic, political and environmental eventualities.

Affecting everyone and everything shaping the way people will think and behave over the coming decades generating retail Macro Trends .

GlobalDrivers

Six Global Drivers

Rapid Urbanization

Resource Scarcity

Global Economics

World Social Mobility

Advanced Technology & Science

Ageing World

MacroTrends

2.

The Macro trends

MacroTrends

Human Tech:Growing application oftechnology & science

Optimized Mind:Search for high recognition on physical wellness

Agile Identities:Race, age & gender becomingmeaningless

Corporate Long-Termism:Long term thinking for individuals & corporations

New Value Systems:Shift of understanding of community & ownership

New Sensory Boundaries:Multi sensory experiences inevery aspect of life

Hyper Intimacy:Personal data for better connection with the world

How Retail is answeringthe Macro Trends

MacroTrends

FutureRetail’sHighways

3.

FutureRetail

Future Retail’sHighways

Experiential

Know Me

Holistic Lifestyle

Convenience Culture

Community Brand

Generation Y

FutureRetail

Experiental Retail

The role of bricks- and- mortar retail is beingre-invented.

Creating inspiring, interactive and immersive environments that engage with the senses andgive consumers a reason to linger for longer

Turning a retail environment intoa stage, a technological theater,a university of the smart shopping.

Im an experientalhungry collector.

We are now a species, with always-on, around the clock, digitally connected lifestyles.

The internet has generated a sense of immediacy, where we expect to have everything at the click of a button,re-defining consumer expectation for immediate gratification.

Visuel omni chanel et order by phone !!

FutureRetail

Convenience Culture

Baby Feeding Room

Focus on the CRM.

Put the customer back in the center of prioritiesConsumers are looking to build mutually beneficial relationships with brands and digital devices based on empathetic data-sharing, and personalised seamless phygital experiences.

They expect to be talked to as a ‘me’, not a ‘she’or ‘he’, and expect brands to know what theyreally want.

Know me

FutureRetail

Target & reward loyal and trusting customer to increasetheir lifetime value through a proper targeting:

Know me

FutureRetailFutureRetail

AUGMENTED MESPOKE

Delivering a pure personalized experience,inspired by the consumer lifestyle and mood:Show me, you know me.

FutureRetail

Know me

MeMood - Hunter

MeSpoke Healthy - Soul Cycle

DIGITALIZING LOYALTY: INTRODUCING THECRM MOBILE APPCheck balance and statusCollect pointsSeemless experience at parking convenienveInstantly redeem pointsCreate and Redeem Gift CardsAccess Promotions & EventsReceive Push Notification

Multipurpose platformfocused on service, awareness& brand affinity building.

Platform focusing on building brand affinity, building relationships and engaging with opinion leaders and influencers to drive advocacy.

Platform focusing on connecting with a younger audience to build affinity for the future.

FutureRetail

Community BrandTRIBE CENTRICECOSYSTEM:

The Curious Mother

The Fashion Enthusiast The Socially Responsible

The Eco Conscious

ABC is creating its brand community formed on the basis of attachment to our marque. It is about stressing the connection between ABC brand, individual identity and culture through our Ecosystem.

Making the digital revolution a realityStand for real values of our community.

FutureRetail

Community Brand

Augmented social

Giving back to the community

ABC Social Media

Being a great social hub, offering the

best brand mix and outstanding customer

experience making the visit to ABC malls

always inspiring.

Dove helps women to feel more beautiful

Coca-Cola makes us feel Happy

Nike empowers us to feel like an athlete

whatever our abilities

Starbucks has its connections, not only

coffee we experience.

THE ECO-CONSCIOUS MALL -CSR Activities

PROVIDING THE BEST CUSTOMER EXPERIENCE

FutureRetail

Great brands build strongemotional connections

FutureRetail Holistic

Lifestyle

To be an authority on lifestyle, we need to be ableto identify the next trend.

How to activate all this on the ground:fueling lifestyle, fashion and the community.

Deco Lifestyle Styling Set Design Mood

Fueling Lifestyle

FutureRetail

ADDRESSINGGeneration Y

Rule #3: Play HappySchizophrenia

Rule #1: Imagery is currency andstories and euthenticity

Rule #2: Be Tribe Centric

The Generation Y will become the key target in 2020, they are going to have the highest purchasing power compared to Gen X and Baby Boomers. - Pamela Danzinger Unity Marketing

I am the Stylist of the Me, Myself and I.

Millenials are like cats, if you try too hard, they don›t want anything to do with you. - Larissa Fawe Forbes

FutureRetail

Conclusion

IN ANUTSHELL

Offer identity modern productsOffer experience over locationShare values & connectivityOffer commodity & support disruption

THANK you